[x+1] Creates First Product to Shield Brands from Unwanted Exposure on Long Tail Content Websites

  Predictive Marketing Engine Keeps Ads Off User-Generated Content, Other

                      Sites with Questionable Content



    NEW YORK, July 16 /EMWNews/ -- [x+1], the leader in predictive

marketing, today announced the launch of Brand+1, the first product to

ensure that online media-buying agencies preserve their clients' brand

integrity by keeping ads off the millions of "long tail" websites

containing unsuitable content. These include user-generated content sites

and other sites publishing content that may not suit the brand. Brand+1

enables brands to take advantage of the reach and cost efficiency of the

long tail, while ensuring that ads are placed only on brand-safe content.



    Brand+1 is the first in a series of new online media products [x+1] is

launching to help agencies maximize the return of investment (ROI) of their

online media buys.



    [x+1]'s SAFETY NET



    The online media universe offers brand marketers increasing

opportunities to reach, engage and motivate consumers through targeted

advertising. However the explosion of content, especially user-generated

content, has heightened concerns among brand-conscious marketers of exactly

where their ad will be placed and who will see it.



    "Marketers spend years building their brand recognition and reputation

through effective, targeted advertising," said Ted Shergalis, Chief

Strategy Officer of [x+1]. "But simple media mistakes can bruise even the

biggest of brands. We created Brand+1 to offer brand-conscious marketers

the safety net of a defined universe of qualified sites. It gives media

buyers' complete confidence that their client's ad will never trickle onto

user-generated sites or sites containing questionable content. Brand+1, by

screening safe from unsafe long tail content, guarantees that ads will run

only on the right sites, reaching the right people, to ensure success."



    BRAND+1 IN ACTION



    Built on [x+1]'s patented Predictive Optimization Engine (POE)

platform, Brand+1 delivers:



    -- Guaranteed Site Inclusion -- the only service available today that

continually analyzes more than 20,000 high-traffic consumer web properties,

building a list of sites deemed safe and unsafe for ad placement.



    -- Efficient Buying -- a buying strategy that simultaneously sources

from publishers, ad networks and multiple ad exchanges, enabling brand

marketers to reach more of their target audience more cost effectively.



    -- Complete Transparency -- online impressions targeted specifically to

individual brand marketers, based strictly on their particular needs;

complete information about site inclusion and exclusion, including actual

site names, ensuring better media quality.



    -- Less Duplication, More Impact -- Audience duplication and excessive

frequency are mitigated, ensuring that the same person isn't shown an ad an

excessive number of times, which would decrease a message's effectiveness.



    -- Advanced Reporting -- a cut above typical ad metrics, brand

marketers also get actual profiles and preferences of consumers interacting

with their ads, which can be used to inform and strengthen future online

marketing programs.



    -- Brand Optimization -- optimized audience composition and offer

delivery, based on brand engagement metrics.



    "Other advertising solutions in the marketplace today depend on a

computer to screen websites for content appropriateness -- an approach

that's far from foolproof," said Patrick Benson, SVP, Director of Digital

Marketing at Deutsch Inc. "Brand+1 combines the power of technology with

thorough human oversight to review thousands of consumer websites,

providing brand marketers with a unique safe-content guarantee that is

unmatched in the online space."

    About [x+1]



    [x+1], the leader in predictive marketing, maximizes the return on

marketing investment (ROI) of websites and digital media using its patented

targeting technology. Providing the first end-to-end digital solution for

advertisers and agencies, it optimizes engagement rates and lift conversion

in both media and on websites. Its predictive marketing solutions enable

automated, real-time decision making and personalization so the right

advertisement and content is delivered to the right person at the right

time. Top companies in financial services, telecommunications, online

services and travel have significantly increased the performance of their

digital marketing using the services of [x+1]. The company is headquartered

in New York City. For more information, please visit http://www.xplusone.com.