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YieldBuild Selects Ogilvy Public Relations Worldwide for New Service Launch

2008-07-15 07:00:00

    Agency's San Francisco Office Will Launch Leading Online Advertising

Optimization Services

    SAN FRANCISCO, July 15 /EMWNews/ -- Ogilvy Public Relations

Worldwide (Ogilvy PR), a leading global communications firm, announced

today that it has been chosen by YieldBuild to launch the company's

industry leading online advertising optimization services.

    "Ogilvy PR was our preferred agency due to their vast experience and

success in the rapidly changing online advertising space, as well as their

knowledge and passion in web-based companies," stated Paul Edmondson,

co-founder and CEO of YieldBuild. "We are proud to be working with Ogilvy

PR during this crucial stage of our company."

    Based in San Francisco, YieldBuild is an online advertising

optimization company offering automated technology solutions for Web

publishers to generate greater yield on their existing ads. YieldBuild is

financially funded by Hummer Winblad and Storm Ventures.

    "YieldBuild is the only publishers' solution that optimizes the format

and layout of publishers' ads in addition to optimizing across ad

networks," added Dushka Zapata, executive vice president of Ogilvy PR's San

Francisco office. "We are delighted to be working with a company who is

truly raising the bar within its industry."

    Over the next few months, Ogilvy PR will help YieldBuild create

messaging and develop brand awareness around their product, leading up the

launch of the company.

    "In today's rapidly changing media landscape it's no longer enough to

create traditional media campaigns. Blogs and video blogs are an integral

part of an ever evolving mix, and YieldBuild has recognized this emerging

component from day one," said Adriana Gascoigne, vice president of Digital

Strategy at Ogilvy PR. "Working with such a dynamic and fast paced company

like YieldBuild allows us the freedom to adapt media strategy in


    The team will be lead by Ogilvy PR's San Francisco office with support

from the New York office and ads to an already industry leading and

multi-disciplinary technology practice. Focusing Beyond Technology-only PR,

Ogilvy's technology division is able to blend corporate, consumer

marketing, public affairs, entertainment and vertical PR knowledge for

technology industry benefit. The end result is a client valued combination

of blended disciplines as well as the ability to seamlessly work within one

true, global network.

    "We see the opportunity to work with YieldBuild as a chance to get in

on the ground floor with a dynamic and emerging company," added Zapata.

    About YieldBuild

    Based in San Francisco, YieldBuild is an online advertising

optimization company offering automated technology solutions for Web

publishers to generate greater yield on their existing ads. Based upon the

Four Pillars of optimization - ad size, ad layout, ad network and ad

formatting - YieldBuild's advanced machine-learning algorithms provide

users with a comprehensive, hands-off approach to managing and optimizing

their advertising revenue. Working with the most popular Internet ad

networks including Google AdSense, YieldBuild predicts and serves the most

profitable ads and automatically tests and retests color combinations,

placement and format to continually ensure optimal revenue generation.

YieldBuild also assumes the decision making for ad network management,

determining which ad network will perform best in each page. For more

information please visit

    About Ogilvy Public Relations Worldwide

    Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global

marketing communications firm, with offices in more than 60 cities around

the world. In its 27th year, Ogilvy PR provides strategic public relations

counsel to a variety of clients across its consumer marketing, corporate,

healthcare, technology, public affairs, social marketing and entertainment

practices. The agency also offers biotechnology and government affairs

expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy

Government Relations, respectively. Ogilvy PR is part of the WPP Group, one

of the world's largest communications services organizations (Nasdaq:

WPPGY). For more information, visit our Web site at

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