Interactive marketing agency names Chris Bonavita as Creative Director

and David Barbella Technology and Production Director



    NEW YORK, Aug. 8 /EMWNews/ -- Zeta Interactive, a full-service,

interactive marketing agency combining industry-leading management and

best-of-breed proprietary technologies across a variety of marketing

channels, today announced that Chris Bonavita has joined the company as

Creative Director and David Barbella has been hired to oversee the Web

development department.



    Chris Bonavita joins Zeta Interactive with 17 years of design

experience, having recently served as VP of Creative at Epsilon. Throughout

his career, Bonavita has launched national campaigns for Hearst and Time

Inc., and directed cross-platform campaign initiatives for such world-class

companies as American Express and Ralph Lauren. As Creative Director for

Zeta Interactive, Bonavita will be responsible for overseeing creative

operations and leading the company's superior level of customer service.



    David Barbella has over 15 years of experience in hands-on development

and emerging technologies as well as extensive staff and project management

expertise. Formerly Director of Online Development for Epsilon, his clients

included American Express, Polo/Ralph Lauren, Chase, Leapfrog and Discover.

As Technology and Production Director, Barbella will oversee the Web

Development department at Zeta Interactive where he will direct both

strategy and implementation of multi-channel online development projects

that help clients achieve their marketing goals.



    "The addition of Chris and David brings not only creative and Web

development expertise that spans the entire spectrum of online channels,

but a high level of industry insight and commitment to intelligent

leadership," said Al DiGuido, CEO of Zeta Interactive. "Both executives

understand the importance of having a truly integrated suite of services in

today's digital landscape. They don't view creative and Web development as

silo'd offerings; instead, they see them as the key components that help

tie all integrated services together in order to provide marketers with

optimal results for their campaigns across all interactive channels--from

email, to search, Web site development, social media marketing and more."



    This announcement follows steady progress within Zeta Interactive since

its launch in November of 2007. Over the past eight months, the company has

grown its client roster to more than 200 customers, and recently announced

the signings of Fortune 1000 companies such as The Weather Channel and

Century 21. The company also opened its corporate headquarters in a 13,000

square-foot Manhattan office, increased its staff to more than 300

employees, and named nearly a dozen industry veterans to its executive

roster.



    Zeta Interactive recently earned a spot on the 2008 Advertising Age

Digital Agency Report, as one of the Top 50 digital agencies in the U.S.

and 25th among U.S. Search Agencies.



    For more information on Zeta Interactive, including a full listing of

company locations, clients and executives, please visit:

http://www.zetainteractive.com.

    About Zeta Interactive



    Zeta Interactive is a full-service digital marketing agency offering a

wide range of services--from email and search marketing, to Web site

development, creative services, social media marketing and mining, and

more. According to the 2008 Advertising Age Digital Agency Report, the

company is currently ranked among the Top 50 digital agencies in the U.S.

and 25th among U.S. Search Agencies.



    Zeta Interactive is a leading provider of integrated, interactive

services that help marketers realize the full potential of the Internet to

build brands, increase sales, improve processes, and reduce costs. The

company's specialty is in crafting strategies and programs for marketers

that help them acquire, retain, up-sell, cross-sell and win back their

customers--cost effectively and efficiently--by leveraging customer data

and insight from individual marketing initiatives to drive even more

relevant and rewarding exchanges across all media and channels. The company

does so by providing superior proprietary technology and a marketing

approach that is focused on accountability, measurability and ROI metrics.



    Headquartered in New York City, Zeta Interactive has more than 300

employees worldwide located in California, Florida, Idaho, Nevada, New

Jersey, Texas, Rhode Island and India. The company serves more than 200

clients currently, including such world-class companies as Time Inc. and

Sony Electronics Inc. For more information please visit:

http://www.zetainteractive.com.