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Zipcar Partners With WHERE(TM) to Help iPhone Users Hit the Road

2008-07-15 08:41:00

    BOSTON, July 15 /EMWNews/ -- Zipcar, the world's leading provider of

cars on demand by the hour or day, today announced the availability of a

Zipcar widget on the new WHERE(TM) application for the iPhone and iPod

Touch. WHERE, the award-winning location based application enables iPhone

users to quickly and easily locate the nearest Zipcar.

    By downloading the WHERE application and activating the Zipcar widget,

consumers can conveniently find the nearest Zipcar locations via their

iPhone and make a reservation. Additionally, consumers can now easily

facilitate carpooling with friends by easily sharing car location

information via the iPhone in real-time.

    The WHERE application for iPhone connects consumers with people, places

and things through the power of location. iPhone users can leverage WHERE's

library of location-enabled widgets to easily discover nearby people,

places and things of interest. Each of WHERE's widgets delivers content

based on the user's current location and provides the ability to show this

content on a map, get directions and easily share this location with


    "Our members are early -- and eager -- adopters of technology, and the

Zipcar widget on WHERE builds on our success in the mobile space," said

Scott Griffith, CEO of Zipcar. "This puts the power of Zipcar right in

people's hands, 24 hours a day and 7 days a week."

    "Twenty-five percent of Zipcar users are already equipped with an

iPhone making those consumers the perfect audience to benefit from the

power and convenience of WHERE," said Dan Gilmartin, vice president of

marketing, uLocate Communications. "Through the WHERE Zipcar widget, we are

delivering a new level of ease and transparency to the Zipcar experience

enabling customers on the go to find and grab a car, putting the power of

location at their fingertips."

WHERE is free of charge and available on the Apple App Store. For more information, please visit

    About Zipcar

    Zipcar is the world's leading car-sharing service with 225,000 members

and 5,500 vehicles in urban areas and college campuses throughout 26 North

American states and provinces as well as in London, England. As a leader in

urban transportation, Zipcar offers more than 30 makes and models of

self-service vehicles by the hour or day to savvy city residents and

businesses looking for an alternative to the high costs and hassles of

owning a car in the city. For more information, visit .

    About WHERE(TM)

    WHERE, a service of uLocate Communications, connects consumers with

people, places and things through the power of location. Whether finding

friends in a crowded city, locating the lowest gas prices, satisfying a

craving for a latte or scoring tickets to a local show, it's all about

navigating your world. WHERE lets consumers personalize their mobile

experience while exploring and sharing interests with friends. Whatever

your pursuits, WHERE delivers the best in local information from Eventful,

Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon(R) and more.

    Available on most major carriers including Alltel, AT&T, Boost, Helio,

metroPCS and Sprint, the WHERE platform channels the power of location to

the latest mobile devices including Nokia, BlackBerry and the iPhone. For

more information, please visit .

Contact: Lesley Weiner CooperKatz for Zipcar (917) 595-3034 [email protected] Carrie N. Callahan PAN Communications for WHERE (978)474-1900 [email protected]

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