REDWOOD CITY, CA–( EMWNews – April 1, 2008) –

News Facts

• Zong, the first open mobile platform provider, today announced the

  launch of the Zong Developer Network (ZDN) at http://developer.zong.com.

• ZDN is the first open mobile development platform providing developers

  everything needed to create their own mobile applications and services,

  including free community source code for turn-key applications, an open

  API, along with simulation and testing tools.

• Zong is also announcing a refreshed, high-level open API for the Zong

  Open Mobile platform that can be used in most of today’s top programming

  languages, making it even easier to integrate newly developed mobile

  applications and services into the platform.

• In addition to the new API, Zong is also releasing an API explorer

  that allows developers to interact with the API without having to write any

  code.

• Without requiring handsets and SIM cards for each operator and

  country, developers can test their applications using the Zong simulation

  tool. This email-based tool simulates inbound and outbound text message

  traffic through ZDN for any carrier and country currently supported.

• To date, mobile development has only focused on handset applications,

  but the network-focused ZDN enables streamlined mobile application

  development that connects mobile applications and services to the Zong Open

  Mobile Platform’s 500 million global subscribers, including all major US

  carriers, for immediate mobile revenues easily billed to users’ cell phone

  statements.

• By leveraging the network-focused Zong Open Mobile Platform and Zong

  Developer Network tools, any publisher can develop and launch mobile

  revenue-generating mobile services in days, instead of months or years

  previously needed to deal with dozens of carriers and thousands of

  handsets.

Situational Analysis

• According to a recent Portio Research report, “Slicing up the Mobile

  Services Revenue Pie,” the worldwide mobile industry will be worth $1

  trillion by the close of 2008, making the opportunity of mobilizing web

  content more lucrative than ever.

• Prior to Zong, the complexities of launching premium mobile services

  were close to insurmountable since companies looking to mobilize web

  content had to negotiate with individual carriers and then develop for

  multiple carrier technical protocols, certifications and restrictions.

  Further, content needed to be properly rendered for hundreds of handsets,

  making the launch of mobile services truly daunting.

• The hurdles hindering mobile application development that forced

  developers to create individual applications for each carrier in each

  country, can now be overcome with ZDN and open API making mobile

  application development open and easy — develop once for dozens of

  carriers around the world.

Zong Quote

“In the past, companies seeking to integrate web content into mobile

networks had to develop specific applications for each carrier in each

country, adding significant complexity to mobile application development,”

said Serge Sozonoff, vice president of Zong Engineering. “By creating a

simple, open API, coupled with a suite of free, community resources, the

Zong Developer Network makes developing the right mobile application or

service simple, enabling small and large web companies alike to deliver

their web content to 500 million mobile subscribers around the world.”

About Zong

Zong, the first open mobile platform provider, allows developers,

companies, social networks and web enterprises to launch revenue-generating

mobile services in minutes. Zong solves the technical and business

complexities of the closed, non-standardized mobile sector, finally making

it simple to launch mobile services and applications to more than 500

million mobile subscribers worldwide. Zong is a division of Echovox, Inc,

a leading multinational mobile media solutions provider servicing some of

the world’s largest media groups.