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Zvents to Enable Local Activities and Promotions for MSN City Guides



2008-08-04 07:24:00

Zvents to Enable Local Activities and Promotions for MSN City Guides

SAN MATEO, CA–(EMWNews – August 4, 2008) – Zvents,

the local search and advertising network, today announced that it will be

collaborating with Microsoft Corp. (NASDAQ: MSFT) to enhance the events

experience on MSN City Guides.

Through the collaboration, Zvents’ platform will bring new capabilities to

MSN users looking for interesting things to do in their immediate vicinity,

enabling local merchants to promote themselves to interested consumers.

Microsoft selected Zvents to power the Events, Venues and Performers

platforms for MSN City Guides, because the Zvents Media Platform infuses

MSN City Guides with new character and capabilities for identifying and

delivering information about local things to do. Zvents partners with

hundreds of media channels to distinguish the local search experience with

verve and detail what’s currently happening in any locale. The broad scope

of the Zvents Media Platform is enriched with highly targeted advertising

that relates specifically to an individual’s search for things to do. Local

advertisers can deliver specific information to audiences looking for

promotions, event, and business listings that relate to unique interests

and searches. Hundreds of millions of MSN users now have immediate access

to the things they want to do, details about places to go, and people to

see in their communities, cities nearby or travel destinations.

“Our goal is to deliver an incomparable local event experience to MSN

users,” said Manu Vij, Channel Manager for the MSN Local group at

Microsoft. “With Zvents, our users can now quickly and easily find any

event happening in their local area — whether a hot rod car show, concert

in the park, back-to-school sale, or celebrity book signing — virtually

whatever suits their interests is presented in detail and immediately



actively aggregates event information and local content allowing MSN City

Guide users to conduct comprehensive local “what, when, and where” searches

for millions of events, time-based promotions, venues, performers, and

other local activities using natural search queries. Users can search and

find relevant local events or venues, including dates and time, ticket

prices, descriptions, weather, venue information, ratings, and mapped

locations using Microsoft Virtual Earth, as well as contribute their own

content through reviews, comments, photos, and related links. Content is

provided by Zvents’ more than 250 media partners, through web crawlers, and

user-generated content, delivered in detailed, Federated or Blended Local

Search results.

“Together with MSN, we’re now able to provide millions of people with the

most complete and robust index of local content,” said Ethan Stock, Zvents

CEO and founder. “As a part of the Zvents network, MSN adds tremendous

value to local advertisers trying to both broaden their reach and more

precisely target customers with timely information across the web.”

About Zvents

Zvents is a local

search and advertising network with hundreds of web and mobile

partners, featuring event listings to promote local business. Zvents

provides a complete and compelling local user experience, enabling users to

find, contribute, share and promote local businesses, entertainment, sports

activities, retail promotions, events, and performers. The company

aggregates rich business and event information from the


user-contributed content, 3rd party event sources, and links high-quality

editorial partner content with its search index. For more information,


Product and service names mentioned herein are the trademarks of their

respective owners.

Media Contact
Joy Wong Daniels

Kevin Phelan
Gutenberg Communications


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