Zvents to Enable Local Activities and Promotions for MSN City Guides
2008-08-04 07:24:00
Zvents to Enable Local Activities and Promotions for MSN City Guides
SAN MATEO, CA–(EMWNews – August 4, 2008) – Zvents,
the local search and advertising network, today announced that it will be
collaborating with Microsoft Corp. (
experience on MSN City Guides.
Through the collaboration, Zvents’ platform will bring new capabilities to
MSN users looking for interesting things to do in their immediate vicinity,
enabling local merchants to promote themselves to interested consumers.
Microsoft selected Zvents to power the Events, Venues and Performers
platforms for MSN City Guides, because the Zvents Media Platform infuses
MSN City Guides with new character and capabilities for identifying and
delivering information about local things to do. Zvents partners with
hundreds of media channels to distinguish the local search experience with
verve and detail what’s currently happening in any locale. The broad scope
of the Zvents Media Platform is enriched with highly targeted advertising
that relates specifically to an individual’s search for things to do. Local
advertisers can deliver specific information to audiences looking for
promotions, event, and business listings that relate to unique interests
and searches. Hundreds of millions of MSN users now have immediate access
to the things they want to do, details about places to go, and people to
see in their communities, cities nearby or travel destinations.
“Our goal is to deliver an incomparable local event experience to MSN
users,” said Manu Vij, Channel Manager for the MSN Local group at
Microsoft. “With Zvents, our users can now quickly and easily find any
event happening in their local area — whether a hot rod car show, concert
in the park, back-to-school sale, or celebrity book signing — virtually
whatever suits their interests is presented in detail and immediately
accessible.”
actively aggregates event information and local content allowing MSN City
Guide users to conduct comprehensive local “what, when, and where” searches
for millions of events, time-based promotions, venues, performers, and
other local activities using natural search queries. Users can search and
find relevant local events or venues, including dates and time, ticket
prices, descriptions, weather, venue information, ratings, and mapped
locations using Microsoft Virtual Earth, as well as contribute their own
content through reviews, comments, photos, and related links. Content is
provided by Zvents’ more than 250 media partners, through web crawlers, and
user-generated content, delivered in detailed, Federated or Blended Local
Search results.
“Together with MSN, we’re now able to provide millions of people with the
most complete and robust index of local content,” said Ethan Stock, Zvents
CEO and founder. “As a part of the Zvents network, MSN adds tremendous
value to local advertisers trying to both broaden their reach and more
precisely target customers with timely information across the web.”
About Zvents
Zvents is a local
search and advertising network with hundreds of web and mobile
partners, featuring event listings to promote local business. Zvents
provides a complete and compelling local user experience, enabling users to
find, contribute, share and promote local businesses, entertainment, sports
activities, retail promotions, events, and performers. The company
aggregates rich business and event information from the
open-web,
user-contributed content, 3rd party event sources, and links high-quality
editorial partner content with its search index. For more information,
visit www.Zvents.com.
Product and service names mentioned herein are the trademarks of their
respective owners.
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