AT&T and Rock the Vote Team Up to Encourage Youth Vote at Democratic National Convention

'Rock the Trail' Student Journalists Will Issue Reports From the Republican

          and Democratic National Conventions Using Mobile Phones

      Rock the Vote Will Provide Convention Coverage Via Text Messages



    DALLAS, Aug. 25 /
EMWNews
/ -- Every vote counts! And the

youth vote is no exception. This election year, interest and involvement in

the presidential primaries were unprecedented -- in some cases quadrupling

the turnout of previous elections, based on primary young-voter stats. AT&T

Inc. (NYSE: T) and Rock the Vote are once again hitting the trail to keep

the momentum going.



    Rock the Vote is gearing up to present "Ballot Bash" and an

AT&T-sponsored after-party on Aug. 25 at the 2008 Democratic National

Convention in Denver, featuring headliners Fall Out Boy, N*E*R*D and Jakob

Dylan. In addition, the concert will feature plasma screens displaying

call-to-action messages, encouraging attendees to text message their

friends to spread the word.



    "Rock the Trail" student journalists will report from the Democratic

and Republican conventions using their mobile phones to post reports to

Rock the Vote's wireless application protocol and Web sites, and on AT&T

Cellular Video.



    Youth Headquarters, for more than 20 organizations, at the convention

will be centered on the Rock the Vote/AT&T Mobile Elections vehicle in

Denver, which has traveled to numerous youth-centric events across the

country to encourage people to register and exercise their right to vote.

Located at 1417 Stout St., near the Colorado Convention Center, the

high-tech bus is equipped with registration areas, a sound booth to record

a personalized public service announcement, a "Framerz" booth where

visitors can take photos and frame themselves with images of celebrities

and presidential candidates and a "Guitar Hero" demo station.



    From Aug. 25 through Aug. 28, visitors can stop by the bus to download

mobile music, shoot convention karaoke videos, register to vote and sign up

for the Rock the Vote/AT&T text message list (text DENVER to RTVOTE or

788683) to get election and registration reminders, polls and quizzes,

among other offerings. To receive election coverage updates from the

Republican National Convention, text STPAUL to RTVOTE (788683).



    "This election year has seen extraordinary youth involvement, and we're

excited to continue our efforts with the Rock the Vote mobile campaign at

the upcoming conventions," said Tim McGhee, director, AT&T corporate

sponsorships. "These activities provide a meaningful way to reach out to

youth voters in an ideal environment, utilizing the ways in which young

people these days are communicating most -- using their mobile devices."



    In 2004, voter turnout among 18-to-29-year-olds jumped by 4.3 million

votes over 2000 levels, and in 2006, it grew another 1.9 million over the

previous midterm election. In 2008, 44 million 18-to-29-year-olds will be

eligible to vote, a large and potentially powerful voting block.



    "Through our continued partnership with AT&T at events like Ballot

Bash, Rock the Vote is nearing closer to its goal of registering 2 million

young voters and getting them to vote on Election Day," said Heather Smith,

executive director of Rock the Vote. "Never before has youth involvement

been so high, and the momentum continues to build as the presidential

election nears."



    For more information about AT&T and Rock the Vote Mobile Tour and the

Ballot Bash, visit http://www.attblueroom.com or

http://www.rockthevote.com/mobile.

    About AT&T



    AT&T Inc. (NYSE: T) is a premier communications holding company. Its

subsidiaries and affiliates, AT&T operating companies, are the providers of

AT&T services in the United States and around the world. Among their

offerings are the world's most advanced IP-based business communications

services and the nation's leading wireless, high speed Internet access and

voice services. In domestic markets, AT&T is known for the directory

publishing and advertising sales leadership of its Yellow Pages and

YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators

in such fields as communications equipment. As part of its three-screen

integration strategy, AT&T is expanding its TV entertainment offerings. In

2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired

Telecommunications Company list and No. 1 on America's Most Admired

Telecommunications Company list. Additional information about AT&T Inc. and

the products and services provided by AT&T subsidiaries and affiliates is

available at http://www.att.com.



    About Rock the Vote:



    Rock the Vote's mission is to engage and build the political power of

young people in order to achieve progressive change in our country. Rock

the Vote uses music, popular culture and new technologies to engage and

incite young people to register and vote in every election. And we give

young people the tools to identify, learn about, and take action on the

issues that affect their lives, and leverage their power in the political

process. Rock the Vote is creative, effective, and controlled by nobody's

agenda but our own -- we tell it like it is and pride ourselves on being a

trusted source for information on politics. We empower the 44 million young

people in America who want to step up, claim their voice in the political

process, and change the way politics is done. http://www.RockTheVote.com



    (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the

AT&T logo and all other marks contained herein are trademarks of AT&T

Intellectual Property and/or AT&T affiliated companies. All other marks

contained herein are the property of their respective owners.



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