The Most AddictingGames Awards to Highlight Top Games across Multiple

Websites, Chosen by Gamers Themselves







    SAN FRANCISCO, July 24 /EMWNews/ -- AddictingGames, the largest

source of the best free games on the web, will honor the games industry's

best of the best with the first-ever multiplatform awards show exclusively

for online games. The Most AddictingGames Awards (working title) will bow

summer 2009 in a multiplatform event featuring online and on-air components

presented across the Nickelodeon/MTVN Kids and Family Group portfolio of

cable networks and web sites. The announcement was made today by Dave

Williams, Senior Vice President and General Manager, Nickelodeon Kids and

Family Games Group, as part of a keynote presentation at the Casual Connect

Conference in Seattle.



    The Awards will pay tribute to the greatest online games in categories

including: "Most Sporty Sports Game"; "Most Impossible Game"; "Most Tense

Escape Game"; "Most Excellent Driving Game"; and "Most Addicting Game";

among many more to be announced. Additional details about the forthcoming

Awards will be released over the coming months.







    "We have so many talented creators that have developed hundreds of

games for the AddictingGames' library," said Williams. "This community has

helped make AddictingGames the number-one gaming site for teens and they

deserve to be honored for their achievements. The Most AddictingGames

Awards will give us the opportunity to recognize their creativity."







    With a library of more than 3,000 games, AddictingGames is the

number-one independent gaming site, and the top destination for male gamers

ages 12-24. Impulsive, popular and user-driven, AddictingGames brings teens

and college students games as fresh and relevant to them as pop culture.

With double-digit traffic growth every month, the site's average visitors

of 10.7 million uniques spend more than 30 minutes on the site (source:

comScore June 2008).







    This year, AddictingGames will add 75 exclusive self-published titles

and 600+ titles from game developers around the world. To build its

community of gamers, AddictingGames has been adding a platform of new

community and social networking-oriented features and will soon launch

profiles, buddy-list based high scores and chat. New community features,

such as reviews and ratings, have already generated more than 850,000 game

reviews and 900,000 ratings. The site hosts several "Create and Share

Games" that visitors can play, customize, and share with their friends. The

first of these to launch -- "Pencil Racer" -- generated one million game

plays in its first three weeks on the site. Additionally, in its first

extension off of the PC, the site also launched AddictingGames' Qwikies ---

a series of flash-based mini-games for Verizon Wireless customers.







    AddictingGames is part of the Nickelodeon Kids and Family Games Group,

which has invested $100 million in the casual gaming arena. The Nickelodeon

Kids and Family Group portfolio of digital sites, which serve kids, tweens,

teens, and parents, focus on the activities that its audiences participate

in most online: gaming, socialization and community, and video. According

to comScore (June 2008), Nickelodeon Kids and Family digital ranks as the

number-one kids and family online destination in total time spent and

visits with 28.6 million unique visitors.

    About Nickelodeon



    Nickelodeon, now in its 29th year, is the number-one entertainment

brand for kids. It has built a diverse, global business by putting kids

first in everything it does. The company includes television programming

and production in the United States and around the world, plus consumer

products, online, recreation, books, magazines and feature films.

Nickelodeon's U.S. television network is seen in more than 96 million

households and has been the number-one-rated basic cable network for 14

consecutive years. Nickelodeon and all related titles, characters and logos

are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).