Adds an AI- Virtual Fitting Service to Make the Bridal Shopping Experience Seamless

Canton, Michigan Feb 5, 2026 (EMWNews.com) – Brides & Tailor, an award-winning custom bridal business best known for its unique non-traditional wedding dresses, announces the launch of its newest service for customers nationwide- an innovative AI virtual fitting service to enable brides to try on the wedding dresses virtually and make the entire bridal shopping experience more enjoyable and smoother.

With the rise of Artificial Intelligence services that help make processes seamless, this new service combines technology with Brides & Tailor’s custom dress design process, allowing brides to get an idea of how a dress would look on their own body proportions before placing any order. With the usage of Artificial Intelligence to analyze the customer’s actual body proportions, the service streamlines the bridal journey and allows brides to make a more informed decision on how the dress would look on their own body shape. This enables them to have a clear visual before committing to a dress that they used to see on the mannequin/ model solely.

Unlike other general or basic virtual try-onplatforms, Brides & Tailor’s Virtual Fitting Service is more precise and relies on very advanced image models to allow maximum accuracy. The AI fitting service works along each bride’s body proportions to showcase the dress against the customer’s own body shape, offering more accuracy in terms of fit, silhouette, and overall general appearance.

“Artificial intelligence enables Brides & Tailor to streamline the bridal experience without replacing the creativity behind the process,” said Manal, Founder and Creative Director of Brides & Tailor. “This AI- Virtual Fitting concept combines imagination and reality, helping brides truly get an idea of what any dress would possibly look like on their own bodies. It’s about making the custom experience smoother and giving the bride more confidence in making a decision.

The service is important for Brides & Tailor’s nationwide and remote brides, who rely on virtual consultations for our custom E-commerce model. By combining Artificial Intelligence with the actual custom gown decision journey, Brides & Tailor continues the commitment to creativity, innovation, and making the process smooth–without sacrificing any of the personalization aspects that the brand is widely known for.

The AI- Virtual Fitting Service is now officially availableon Brides & Tailor’s website.

For more information, visit www.bridesandtailor.com and follow Brides & Tailor on social media for updates!

About Brides & Tailor

Brides & Tailor is an award-winning custom bridal brand specialising in non-traditional wedding dresses. Known for its personalised design process and modern approach to bridalwear, the brand serves brides nationwide through its custom e-commerce platform and virtual consultation model.

Media Contact:
Name: Manal Chams
Company: Brides & Tailor
Email: [email protected]
Website: www.bridesandtailor.com