Business News
AirTran Airways Scores Partnership with Donald Driver
2008-08-06 04:00:00
AirTran Airways Scores Partnership with Donald Driver
- Packers Star to Help Airline Touch Down With Low Fares -
ORLANDO, Fla., Aug. 6 /EMWNews/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE: AAI), has signed another star
for its sports advertising campaign in Milwaukee with the announcement that
Green Bay Packers wide receiver Donald Driver has joined AirTran Airways'
roster of promotional endorsers. Driver will be featured in radio spots and
state-of-the art high-impact billboards across the Milwaukee area.
"We are thrilled to welcome Donald Driver to the AirTran Airways team
and we view this relationship as a big time score for our company," said
Tad Hutcheson, vice president of marketing and sales at AirTran Airways.
"AirTran Airways plans to continue scoring here in Milwaukee by offering
our passengers low fares, great service and unique amenities."
Driver is the newest addition to an all-star roster of sports figures
partnering with AirTran Airways. Originally from Houston, Texas, Driver was
a seventh-round selection out of Alcorn State University in the 1999 draft.
In his NFL career, all spent with the Packers, he has racked up impressive
stats with 503 receptions for 6,977 yards and 38 touchdowns, plus 31 rushes
for 200 yards and one touchdown.
Driver has made more than 430 community-related appearances during his
NFL career and he received a JB Award, named for CBS' NFL host James Brown,
for community service in 2007. In addition, he was named the Packers' "2002
Walter Payton NFL Man of the Year" in recognition of his extensive work in
the community.
Driver joins other athletes on AirTran Airways' roster of endorsers,
which includes Baltimore Ravens tight end Todd Heap and Indianapolis Colts
quarterback Peyton Manning, among others.
AirTran Airways, a subsidiary of AirTran Holdings, Inc., a Fortune 1000
company, ranked number one in the 2008 Airline Quality Rating study. The
airline offers more than 700 affordable, daily flights to 57 U.S.
destinations, employs 8,900 friendly Crew Members and operates America's
youngest all-Boeing fleet. AirTran Airways also provides XM Satellite Radio
and Business Class seating on every flight. For more information and free
online booking, visit http://www.airtran.com.
Media Contact: AirTran Airways
Tad Hutcheson
Judy Graham-Weaver
Cynthia Tinsley-Douglas
Quinnie Jenkins
678.254.7442
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