Austin’s Gabrick Sauce Co. Processes First-Ever BBQ Sauce Sale on the Blockchain

Austin, Texas Jan 24, 2026 (EMWNews.com) – In a Texas-sized fusion of flavor and fintech, Gabrick Sauce Co., a boutique barbecue brand based in Austin, has officially completed what is believed to be the first-ever BBQ sauce transaction on the blockchain. The sale was processed using cryptocurrency on the company’s website, GabrickBBQ.com, via NOWPayments.

The integration was made possible with the support of Bradley Rotter, a nationally recognized crypto and cybersecurity pioneer. Rotter, who has been on the forefront of decentralized technologies for decades, advised Gabrick on launching a crypto-native payment experience that reflects both Austin’s BBQ heritage and its reputation as a tech innovation capital.

“This isn’t just a novelty–it’s a move toward independence,” said Mark Gabrick, founder of Gabrick Sauce Co. “Crypto lets us cut transaction fees, settle payments faster, and eliminate middlemen. For a small business, that’s real leverage. Barbecue may be old school, but how we run the business doesn’t have to be. In a city like Austin, where food and tech thrive side by side, this just makes sense.”

Sauce Meets Smart Contracts
GabrickBBQ.com now accepts major cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC). Customers anywhere in the U.S. can order signature sauces like:

• Texas Tang® – a broth-based tangy original with peppery heat

• Candy Jalapeño® – a trademarked BBQ sauce sweetened with candied jalapeños

• Sugar Peach® – fruit-forward, smoky-sweet, and perfect for grilling

About Bradley Rotter
Bradley Rotter has invested in transformative tech for decades, from hedge funds to Bitcoin, cyber-resilience, and quantum security. He serves as an advisor to Unbounded Capital and has supported technologies ranging from AI to autonomous defense systems. His involvement in Gabrick’s launch bridges innovation with local enterprise, bringing credibility and experience to the table–literally.

About Gabrick Sauce Co.
Founded in 2020, Gabrick Sauce Co. evolved from a Central Texas food trailer into a shelf-ready brand. Its sauces are featured in H-E-B grocery stores across Texas, as a winner of the HEB’s “Quest for Texas Best” contest and also available nationwide online. Known for real ingredients made using broth and fruit juices, Gabrick’s mission is to gather people around bold BBQ–and now, around bold tech.

Media Contact:
Mark Gabrick
512-761-0284
[email protected]