Company SVP to Present at July 23 Media Coalition for Artists of Color

                                   Event



    NEW YORK, July 23 /EMWNews/ -- An executive from MyPRGenie, the

first-of-its-kind social media platform designed specifically to help

businesses PR efforts, will offer a sneak preview of the innovative,

yet-to-be-released public relations tool at an event on Wednesday, July 23

from 6:30 to 9:00 PM EDT, at Tribeca Cinemas.



    The beta version of MyPRGenie -- set to be released this fall -- will

be showcased for the first time, with Darlene Newman, MyPRGenie's senior

vice president of strategy and product development, making a presentation

at the Media Coalition for Artists of Color networking event.



    MyPRGenie is an interactive, social media PR platform designed to help

businesses and public relations firms manage their communications with all

of their audiences, not just the news media. Using MyPRGenie, businesses

can craft messages aimed at employees, clients, investors and influencers,

or opinion leaders, as well as news reporters and editors.



    "With MyPRGenie, we have the first social media application designed

specifically for PR, from the ground up -- not an existing application that

has to be shoe-horned into a public relations campaign," said Newman.

"MyPRGenie also stands apart because it helps businesses and PR firms

communicate interactively with all of their audiences and to deliver the

stories that those audiences will respond to. This isn't a software

application for blindly sending out press releases or blast e-mails in

hopes that a few newspapers will run an item."



    "What we're trying to do with MyPRGenie is take public relations back

to its roots -- relating to the public; communicating and interacting with

all audiences, not just reporters and editors. We're unleashing a tool that

businesses and PR firms can use to efficiently manage their communications,

matching targeted messages with targeted audiences, with the ability to

measure the results and with transparency -- a direct view of the response

of those audiences."



    When MyPRGenie is released this fall, the web-based platform will

feature:



    * The ability to create a social network profile for users, including

archived press releases.



    * An interface allowing the user to manage and track the responses of

its target audience members in real time.



    * A centralized tool for managing the user's communications with all of

its various audiences.



    * More than 600,000 media contacts, constantly updated, and the ability

to focus interactive communications on smaller, targeted sub-groups of the

news media.



    * The ability to create an interactive link with journalists,

reporters, editors, conference producers and other key influencers.



    * Transparency, allowing the user to see who is responding to various

communications and how messages are faring with select subgroups.



    MyPRGenie will also feature a proprietary RSS distribution platform

designed to boost the visibility of press releases on the Internet in

general and with targeted audiences, both online and offline. The MyPRGenie

platform will:



    * Publish press releases in a convenient format for readers and further

syndication.




    * Feed news releases directly to interested parties.

    * Effectively leverage releases for increased brand awareness.

    * Encourage linking to positively affect search-engine rankings.



    Darlene Newman, the MyPRGenie presenter for Wednesday's event, is a

technology strategist with more than 10 years experience in project

management, consulting and business analysis within the finance,

government, insurance and venture capital industries.



    To learn more about the event, please go to http://www.castandcrewofcolor.org.

    About MyPRGenie



    MyPRGenie is a PR delivery system that redefines the concept of 'public

relations.' We help businesses manage their entire communications effort

from a single platform. With our easy-to-use, intuitive web interface, we

enable businesses to communicate and interact with their many direct and

indirect stakeholder audiences, including employees, customers, end users,

media, influencers, investors and the community-at-large. MyPRGenie ensures

that your communications and PR efforts are efficient, transparent and

measurable through features such as real-time tracking. MyPRGenie was

developed by people with deep backgrounds in PR, marketing, business, and

software technology, who understand how much more robust the practice of

public relations can be. By connecting storytellers directly with

storywriters, and enabling businesses to easily interact with all key

stakeholder audiences, MyPRGenie is creating a democratic, efficient, 360

degree communications platform for the 21st century marketplace. Find us at

http://www.myprgenie.com.



    About the Media Coalition "The Media Coalition of Artist of Color is a

vehicle for cooperative and collaborative efforts by media organizations of

color based on their shared mission of empowerment and opportunity in film,

television, and new media.