Boston Brides Set to Run

         Filene's Basement's famous wedding gown sale is August 22



    BOSTON, Aug. 20 /EMWNews/ -- It's shopping as a full-contact sport,

and the women who take part in the "Running of the Brides" at Filene's

Basement in Boston wouldn't have it any other way.



    The latest bargain stampede takes place this Friday, August 22nd, at

the Hynes Convention Center in Back Bay. When the doors open at 8:00am many

brides-to-be and their helpers will literally pounce on dresses priced from

$249-$699 that might otherwise cost as much as $9,000.



    "We promise our vendors that we won't reveal the labels, but I can say

that these are well-known names featured regularly on the pages of popular

brides' magazines," said Anna Podore, Filene's Basement's wedding gown

buyer. Which is why, when the doors open, there is a mad dash to the racks

-- held up by store employees so they don't topple -- and those racks are

usually stripped bare in under a minute. Then it's time for the women to

strip -- down to leotards, sports bras or even underwear -- to try on the

gowns right on the sales floor.



    If it doesn't quite fit, a seamstress can do the trick, and the bride

can still come out way ahead. But what happens if a petite bride found she

pounced on a size 14 dress in pink chiffon instead of a size 4 in white

satin? That's when the real fun begins, as the women start bartering to

find the right designer or size. It's a ritual that turns Filene's Basement

into an old-fashioned bazaar.



    Filene's Basement's "Running of the Brides" is being moved to the Hynes

Convention Center at 900 Boylston Street, Boston while the original store

in Downtown Crossing is undergoing renovations. The sale hours are 8:00am

to 8:00pm. Checks, credit cards and cash are accepted; all sales are final.

For more information go to http://www.filenesbasement.com and click on "Our

World-famous Bridal Event."



    CONTACT: Patricia (Pat) Boudrot






              617-348-7273 or 617-680-3485