2008-08-21 15:22:00
NEW YORK, NY–(EMWNews – August 21, 2008) – Today’s changing economy has likely had an
effect on consumer attitudes and behavior when it comes to feeling secure
about the future economic well-being of our country. Since those with high
consumer confidence differ greatly from those with low consumer confidence,
these dissimilar characteristics become important when determining the best
ways to market products to the population.
People identified with low consumer confidence may worry about financial
issues and therefore conserve money. Those with high consumer confidence
are likely to be better targets for companies because due to their more
positive perception of the U.S. economic well-being over the next 12
months; they feel more financially secure and have a higher purchase
propensity. Knowing who these consumers are and targeting them by their
unique characteristics will help in understanding how to best market
products and reach those with higher purchase propensity.
EMWNews%3a+Consumer+Confidence”>Download the free document to view consumer confidence characteristics and
attitudes of today’s consumers.
Research is the Home of Simmons, the Voice of the American Consumer™
for over 50 years, and delivers the full suite of Simmons products and
services. It is a full service, market and consumer research organization
dedicated to enabling clients to optimize communications with their
customers and prospects across multiple channels by providing a robust
description of the American Consumer. For more information, visit
Contact information: Patricia Lao Senior Marketing Representative Experian Consumer Research 600 Third Avenue | 16th Floor | New York, NY 10016 Phone: 212.471.2881 | Fax: 212.471.2940 |
|
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your Website
TheNFG.com now offers Organic Lead Generation & Traffic Solutions