Changes in Consumer Confidence

SOURCE:

Experian Consumer Research

2008-08-21 15:22:00

NEW YORK, NY–(EMWNews – August 21, 2008) – Today’s changing economy has likely had an

effect on consumer attitudes and behavior when it comes to feeling secure

about the future economic well-being of our country. Since those with high

consumer confidence differ greatly from those with low consumer confidence,

these dissimilar characteristics become important when determining the best

ways to market products to the population.

People identified with low consumer confidence may worry about financial

issues and therefore conserve money. Those with high consumer confidence

are likely to be better targets for companies because due to their more

positive perception of the U.S. economic well-being over the next 12

months; they feel more financially secure and have a higher purchase

propensity. Knowing who these consumers are and targeting them by their

unique characteristics will help in understanding how to best market

products and reach those with higher purchase propensity.

EMWNews%3a+Consumer+Confidence”>Download the free document to view consumer confidence characteristics and

attitudes of today’s consumers.

Experian Consumer

Research is the Home of Simmons, the Voice of the American Consumer™

for over 50 years, and delivers the full suite of Simmons products and

services. It is a full service, market and consumer research organization

dedicated to enabling clients to optimize communications with their

customers and prospects across multiple channels by providing a robust

description of the American Consumer. For more information, visit

www.experianconsumerresearch.com.

Contact information:
Patricia Lao
Senior Marketing Representative
Experian Consumer Research
600 Third Avenue | 16th Floor | New York, NY 10016
Phone: 212.471.2881 | Fax: 212.471.2940

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