CisionPoint Breaks Through 1,000 Customer Mark in its First Nine Months on Market

   Sales Momentum of Cision's On-Demand Web 2.0 Communication Management

 Solution Strong and Growing Among Corporations, Organizations and Agencies

                                of All Sizes



    CHICAGO, Aug. 5 /EMWNews/ -- Cision US Inc. (http://www.us.cision.com), the

leading provider of media research, distribution, monitoring and analysis

services, today announced that its CisionPoint integrated software platform

surpassed the 1,000-customer milestone in July 2008 -- just nine months

after the product was launched.



    



    Demand for CisionPoint has been driven by both new accounts and

existing customers using one or more of Cision's broad line of media

research, distribution, monitoring or analysis tools, the company said.

CisionPoint's customers range from Fortune 500 corporations and global

public relations firms to non-profit organizations, universities, and small

businesses.



    The new, on-demand CisionPoint platform integrates multiple services

through a single intuitive dashboard. It incorporates the Bacon's North

American Media Database, the largest and most up-to-date in the industry

with more than 10,000 updates to individual entries every day. Sales

momentum has grown since the May 2008 launch of three CisionPoint Editions

-- Enterprise for large, global organizations; Professional, for

communications departments and agencies; and Small Business, for very small

organizations and solo practitioners.



    "CisionPoint's success and sales growth are strong evidence that our

integrated, on-demand Web 2.0 platform meets the growing needs for

communications management software-as-a-service," said Joe Bernardo,

President and CEO of Cision North America. "With CisionPoint's scalable

functionality, communications professionals are rapidly migrating to

multiple Cision services for support across the entire communication cycle

-- Plan, Connect, Monitor and Analyze."



    CisionPoint, developed and launched in North America, is now being

rolled out as a foundation platform for Cision customers throughout the

world, according to a recent statement issued by Cision global CEO Niklas

Flyborg.



    With an easy-to-use interface, unlimited workspaces, and integration of

best-in-class services, CisionPoint is designed to improve the efficiency,

productivity and flexibility of communication processes -- providing

essential marketing automation functions such as campaign resource

management, reporting, and analytics to public relations professionals.








    For more information on CisionPoint, click on

http://www.us.cision.com/cisionpoint .

    About Cision AB: Cision AB (http://www.cision.com) is a global industry leader

in business and communication intelligence. The firm provides media

research, distribution, monitoring and communication evaluation, as well as

target group identification and distribution of information for PR and IR

purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around

2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the

Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United

Kingdom, and the United States.