Critical Mass Appoints Erik Thrane Group Account Director

    CALGARY, Alberta and CHICAGO, Aug. 21 /EMWNews/ -- Critical Mass

(http://www.criticalmass.com), an Omnicom digital marketing agency, has named Erik

Thrane Group Account Director. An industry veteran with over eleven years

experience in the digital space, he will work out of the company's Toronto

office.



    In 2007, Thrane was Senior Vice President, Interactive Business

Director at Publicis, where he restructured the Interactive Services Group

to accommodate the response-driven nature of clients T-Mobile and Hewlett

Packard. During his year as Group Director, Engagement Management at

Organic, he led the development of the Online Advertising Practice for

Daimler-Chrysler, one of Organic's largest clients. In 1997, he co-founded

the Interactive division at Young & Rubicam Canada, where he worked for

eight years, and served as the division's Director.



    Thrane has extensive experience leading client engagements for Fortune

500 companies. He has developed and executed corporate branding and retail

marketing campaigns, targeting both business-to-consumer and

business-to-business audiences, for clients such as T-Mobile, Ford,

Daimler-Chrysler, Colgate-Palmolive, and Citibank Canada.



    "Erik's strategic account leadership and ability to build world-class

teams are the primary reasons we brought him on board," said Dianne

Wilkins, CEO, Critical Mass. "We expect that he'll focus his teams on

delivering exceptional results for our clients."

    About Critical Mass



    Critical Mass (http://www.criticalmass.com), an Omnicom digital marketing

agency, helps the world's leading companies use digital media to increase

revenue, reduce costs and deepen customer relationships. Founded in 1995,

Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las

Vegas, Atlanta, Austin, Geneva, and London. For additional information,

visit http://www.criticalmass.com.



    About Omnicom



    Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC)

(http://www.omnicomgroup.com/). Omnicom is a leading global advertising,

marketing, and corporate communications company. Omnicom's branded networks

and numerous specialty firms provide advertising, strategic media planning

and buying, interactive, direct and promotional marketing, public

relations, and other specialty communications services to over 5,000

clients in more than 100 countries.




        Contact:

        Matthew Caldecutt / Tiffany Guarnaccia

        Trylon SMR

        212/725-2295

        [email protected] / [email protected]