RESEARCH TRIANGLE PARK, NC–( EMWNews – March 28, 2008) – The majority of surveyed

pharmaceutical companies employ a centralized department to handle medical

publications tasks, according to a report by Cutting Edge Information. The

report, “Pharmaceutical Medical Publications: Market Preparation &

Strategic Support,” available at http://www.PharmaPublicationStrategy.com,

finds that a centralized medical publications departments structure has

many benefits.

Some of the advantages of a centralized structure include: building a

single, focused publications strategy, streamlining communications within

and outside of the department, and earning recognition as a critical

component of a company’s lifecycle management strategy.

Even so, many companies are still on the path to a fully centralized

department. Many medical publications departments and sub-functions are in

transition to new oversight, such as a move from business-oriented

departments to medical affairs. Others who have recently merged face

integrating two very different teams. In shifting to a centralized

structure, executives found innovative structures that avoid medical

publications layoffs after brand termination, provide budgetary flexibility

among medical publications teams and enhance communications within these

teams.

“Centralization of medical publications departments can improve their

efficiency dramatically,” says Amanda Zuniga, the lead writer for this

report. “A decentralized structure often means that departments have poor

communication with other medical publications staff. Because of a lack of

communication and knowledge sharing, it is easy for medical publications

teams to lose sight of the medical publications strategy. Additionally,

solving the same problems over and over is costly and ineffective.”

“Pharmaceutical Medical Publications: Market Preparation & Strategic

Support” (http://www.PharmaPublicationStrategy.com), was designed to

explore pharmaceutical companies’ medical publications structures,

strategies and processes. The study delves into the resource support and

funding that various medical publications departments and teams benefit

from. In addition, through this report, readers will be exposed to some of

the industry’s best medical publications practices and should be better

positioned to streamline their own strategies and processes by benchmarking

their efforts against those of top-leading companies.

Download a free summary of “Pharmaceutical Medical Publications” or

purchase the report at

http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.