EC Assets Marks Koningsdag with Visit to De Makroon Care Home in Amsterdam

Amsterdam, Netherlands May 22, 2026 (EMWNews.com) – EC Assets, the London-headquartered global investment firm specializing in alternative assets and systematic strategies, marked this year’s Koningsdag, the Dutch national holiday on 27 April, with a quiet morning visit to De Makroon, a care home situated on Nieuwe Passeerdersstraat in central Amsterdam. While the city celebrated King Willem-Alexander’s birthday in an ocean of orange along its canals and streets, EC Assets chose to spend the morning somewhere quieter.

The visit, which included a small gesture of sweets for residents and the team of caregivers working through the national holiday, reflects a tradition the firm maintains in the cities where it operates. Wherever EC Assets runs capital, meets investors or conducts business, the firm seeks to maintain a presence that, in its own words, has “nothing to do with markets”, choosing repeated, low-key touchpoints over large branded campaigns or single-event corporate donations.

In its published account of the morning, EC Assets noted that what stayed with the firm was not the residents’ warm reactions, but the staff: “Care workers don’t get a national holiday off. While the rest of the city was dancing on boats, they were doing what they always do, being there for someone who can’t be on a boat anymore. Quiet, patient, present.”

The visit aligns with what EC Assets describes as a direct connection between its investment philosophy and its choice of community work. The firm has long emphasised long-term thinking, the kind of value creation that compounds over years and decades, as central to how it approaches capital. In its statement following the visit, EC Assets drew a parallel between that philosophy and the work of long-term care: “The people who care for the elderly are doing the most long-term work there is. They give time to people whose own time is running out. And they do it on holidays.”

The Amsterdam visit forms part of a broader pattern of small-scale, locally focused community engagements that EC Assets undertakes alongside its primary investment activities. The firm has not commented on plans for similar visits in other markets, but its published statement noted that the practice is intentional: “We try to do this in every city we work in.”

The full account of the visit, published in Dutch and English, is available at:
https://www.ecassets.com/news/1ecbe3c3-5200-4af4-912a-9a6236262ec3

About EC Assets

EC Assets is a global investment firm headquartered at 13 Savile Row, London W1S 3PH, United Kingdom. The firm specializes in alternative assets and systematic investment strategies, with a focus on data-driven decisions, disciplined investing and long-term value creation.

For more information, visit https://www.ecassets.com.

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