Gurgaon-Based VCQRU Introduces AI-Powered Anti-Counterfeit Technology to Fight Fake Products

Gurgaon, Haryana Jun 7, 2026 (EMWNews.com) – In India as well as in global markets, spurious products have increasingly become a cause of major worry. Be it counterfeit medicines or duplicate FMCG items or imitation industrial products, manufacturers have continually suffered revenue losses, loss of brand value, and erosion of customer trust. At the same time, consumers often end up paying full price for products that are not genuine, creating serious financial and health-related risks.

Near India’s capital, New Delhi, in Gurgaon, popularly known as the “Millennium City,” a technology company has been working for years to combat product duplication and counterfeit activities. VCQRU Private Limited have developed an advanced AI-powered anti-counterfeit solution that could significantly strengthen product authentication and consumer protection.

Industry experts believe that more than 80% of counterfeit cases never get officially reported. Companies silently continue to lose revenue, market reputation, and loyal customers while duplicate products circulate in the supply chain.

A recent incident in Gurgaon involving a fake weight-loss injection racket worth nearly 70 lakh once again highlighted how dangerous counterfeit products can be. Experts warn that such illegal products not only damage brands but can also create serious health and safety risks for consumers.
According to VCQRU, the company’s technology combines Artificial Intelligence, Smart QR Authentication, Track & Trace systems, and patented security layers that are extremely difficult to replicate. Consumers can scan products directly from their mobile phones to verify authenticity instantly.

Mr. Rakesh Kumar, CEO and Co-Founder of VCQRU Private Limited, said:

“Our mission is not only to help brands fight counterfeiting but also to empower consumers with the ability to identify genuine products. We have already worked with hundreds of companies across India and international markets, and now we want to take this technology to a much larger scale.”
The company states that its solutions are already being used in sectors such as Anti-Counterfeit Protection, Build Loyalty Programs, Track & Trace, and Digital Product Authentication.

With counterfeit products becoming a global economic and consumer safety challenge, experts believe that AI-based authentication and smart packaging technologies may soon become essential for every major brand worldwide.