Kaspersky Lab Named VARBusiness 2008 “Client Security Software Company of The Year”

Value-Added Resellers From Across North America Choose Leading Internet Security Provider to Receive Prestigious Channel Recognition

WOBURN, MA–(EMWNews – August 19, 2008) – Kaspersky Lab, a leading developer of Internet

threat management solutions that protect against all forms of malicious

software, today announced that it is the Overall Winner and Company of the

Year recipient in the Client Security Software category recognized in the

2008 Annual Report Card (ARC) from Everything Channel’s VARBusiness. Now

in its 23rd year, the VARBusiness ARC Awards recognize outstanding partner

programs and superb vendor service in 18 major product categories.

In its first year participating in the Annual Report Card survey, Kaspersky

Lab was awarded first place in the Product Innovation category, thus

helping the Company to be named as the overall winner in the Client

Security Software category. Following on the heels of Kaspersky’s ultimate

100 percent commitment to the channel with the company’s newly established

Green Team Partner Program, Kaspersky value-added partners showed their

appreciation and commitment to the company by giving Kaspersky Lab high

marks for its partner program and its highly collaborative approach to

doing business with and through the channel.

The Kaspersky Green Team is architected with meaningful benefits and

support to help differentiate Kaspersky value-added partners and maximize

their profitability in selling Kaspersky’s products. The foundation of the

program speaks to the company’s 100 percent commitment to the channel with

its key guiding principles:

--  Kaspersky's 100 percent pledge to never take a deal direct;

--  Kaspersky's 100 percent guarantee to bring leads to top-level

    partners;

--  Kaspersky's 100 percent commitment to ensure exceptional profitability

    to partners; and

--  Kaspersky's 100 percent promise to protect partner margins.

    

Quotes:

Stacy Nethercoat, Vice President, Software Product Marketing

Tech Data Corporation, Kaspersky's exclusive U.S. distribution partner

“Kaspersky showed its 100 percent commitment to the channel from the

beginning of our exclusive partnership; so much so that they received Tech

Data’s Fast Start Vendor Partner of the Year Award in 2007. Winning the

Annual Report Card’s Client Security Software Category further demonstrates

the positive growth and impact they are having in the channel community.”

Ron Dupler, President & CEO

GreenPages Technology Solutions

“Kaspersky’s dedication to its partners and value it brings to the channel,

both from a technology perspective and a partnership perspective is

unquestionable. The Annual Report Card recognition in the Client Security

Software category epitomizes that dedication and is a recognition fully

deserved by Kaspersky.”

John Eddy, Senior Vice President, Sales

Kaspersky Lab Americas

“Partners are key to our success, and Kaspersky as a company has never

questioned that. We fully recognize the value of the channel, and during

my tenure at Kaspersky, we have never allowed a single transaction to be

sold direct. We are very honored that our partners have recognized our 100

percent channel commitment, and we truly appreciate being named Company of

the Year in Client Security in the VARBusiness Annual Report Card Survey.”

Robert C. DeMarzo, Senior Vice President and Editorial Director

Everything Channel

“For 23 years we’ve asked Solution Providers to grade their vendor partners

on criteria such as product quality and innovation, partner programs and

support, and each year the results of these grades have created the

VARBusiness Annual Report Card, which reflects the level of commitment

vendors have to the channel and to their Solution Provider partners.

Congratulations to all of the winners.”

Winners were selected by VARBusiness editorial based on the survey results

of more than 5,000 systems integrators, IT consulting organizations,

value-added resellers (VARs), solution providers and software developers.

The ARC awards were held at an awards ceremony on August 18, 2008 at the

Gaylord Texan Resort and Convention Center in Dallas.

About Kaspersky Lab

Kaspersky Lab delivers a new standard for protection against IT security

threats, including viruses, spyware, crimeware, hackers and spam for home

users, SMBs, large enterprises and the mobile computing environment. In

addition to Kaspersky’s own products, the company’s technology is an

important anti-malware component inside the products and services of more

than 100 of the industry’s leading IT security solution providers. Learn

more at www.kaspersky.com. For the latest on antivirus, anti-spyware,

anti-spam and other IT security issues and trends, visit www.viruslist.com.

About VARBusiness (www.varbusiness.com)

For the past 20 years, VARBusiness’ strategic resources have been the

gateway to the commercial and public sector (or government) Solution

Provider community. The VARBusiness integrated platform of media

opportunities provides strategic insight for technology integrators through

industry-defining research, in-depth editorial, channel events and

innovative Web services, enabling these IT professionals to make educated

decisions for their businesses, partnerships and customers. VARBusiness

offerings lead vendors and distributors to unprecedented access to the most

powerful strategic Solution Providers in the market. VARBusiness has been

the recipient of numerous industry awards for both editorial content and

design.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, formerly CMP Channel, is the one-stop-shop for

accessing, enabling and accelerating technology sales channels. From

branding and recruiting to marketing and sales, Everything Channel offers

technology marketers the unmatched breadth and depth of global brands and

market intelligence combined with an unparallel audience loyalty and

credibility serving all technology sales channels. Through innovative

sales and marketing solutions, Everything Channel arms the sellers of

technology with the resources they need to achieve measurable and

significant results. Everything Channel is a subsidiary of United

Business Media (http://www.unitedbusinessmedia.com/), a global provider of

news distribution and specialist information services with a market

capitalization of more than $2.5 billion.