Lifesight Opens Innovation Hub in India to Drive Global Market Strategy and R-D in Marketing Measurement

Bengaluru, Karnataka Jul 24, 2025 (EMWNews.com) – Lifesight, a leading marketing intelligence and measurement platform, today announced the official opening of its Innovation Hub in Bangalore, India. This expansion marks a significant step forward in the company’s global vision.

The innovation hub will serve as a center of excellence for AI-driven research and development in the marketing intelligence segment, with a strong focus on bringing agentic capabilities into Lifesight’s suite of marketing measurement. These autonomous, intelligent systems will enable marketers to make faster, more confident decisions – shifting from reactive dashboards to proactive, predictive, context-aware insights.

“It’s more than square footage. It’s a bet–on the category we’re shaping, on the compounding value of talent density, and on our belief that the future of marketing will be built on causal signal, not clickstream noise,” said Tobin Thomas, CEO and Co-founder of Lifesight in his recent LinkedIn post. “This new hub is a physical manifestation of our ambition to help companies make better decisions with confidence – and now, with intelligent agents that work alongside them.”

The new innovation hub will house a cross-functional team of experts in AI research, data science, product engineering, and marketing science, all working to build the next generation of autonomous analytics and campaign optimization systems. From generative insights to agent-led performance diagnostics, the Innovation Hub will lead Lifesight’s charge into a new era of marketing intelligence.

To celebrate the launch, Lifesight plans to host an inaugural event on July 25th, welcoming ex-Life’rs, partners, customers, families, and global teammates to reflect on the company’s eight-year journey and future roadmap.

With India emerging as one of the global innovation hubs, Lifesight’s strategic move signals a strong commitment to building the future of marketing measurement with the best global talents – positioning it as a global category leader in the marketing measurement space.

About Lifesight

Lifesight is a unified marketing measurement platform that helps modern marketers move away from flawed touch-based attribution models and switch to causal-based measurement. This will help them redeploy the ad spend waste into high-profit tactics and turn it into predictable growth. Lifesight was founded in 2017 and serves hundreds of growing brands worldwide. For more information, visit www.lifesight.io

Media Contact

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Rohit Maheswaran, Co-founder, Lifesight