Arrow UEC Japan Now Stocking Luminary Micro Stellaris(R) Microcontroller

                                  Products



    AUSTIN, Texas, and TOKYO, July 24 /EMWNews/ -- Arrow UEC Japan KK,

and Luminary Micro, creators of the world's largest portfolio of ARM(R)

Cortex(TM)-M3-based microcontrollers (MCUs), announced today they have

entered into a distribution agreement. Effective immediately, customers

will have access to Luminary Micro's award-winning Stellaris

microcontroller products through Arrow UEC Japan's sales and support

centers in Japan.



    "We are very excited to add Luminary Micro's Stellaris microcontrollers

on our linecard," said Shigeru Uehara, CEO of Arrow UEC Japan KK. "With

cost effective microcontrollers starting at $1 for ARM Cortex-M3-based

processors, Stellaris microcontrollers will be very popular with our

industrial customers. There is a lot of momentum for microcontrollers

migrating from 8/16-bit to 32-bit in the Japanese MCU market."



    Luminary Micro's Stellaris family of microcontrollers currently

contains over 100 feature-rich MCUs, supported by low-cost evaluation kits

and full reference design kits, all available through Arrow UEC Japan KK.

Stellaris mixed-signal microcontrollers contain specialized capabilities

for applications in the energy, security, and connectivity markets. The

Stellaris line of MCUs is targeted at embedded and industrial applications,

such as building and home automation; factory automation and control;

industrial control power devices; stepper motors; brushed and brushless DC

motors; and AC induction motors.



    "We are delighted with the strategic partnership with Arrow UEC Japan

KK," said Arline Nieder, vice president of Sales, Luminary Micro. "Arrow

UEC Japan brings excellent service to Japanese customers by effectively

leveraging Arrow's total enterprise power, mobility and enormous corporate

resources. Together we will reach customers in Japan that we would

otherwise not be able to serve effectively."

    About Arrow UEC Japan KK



    Arrow UEC Japan KK has started out new life as 100% owned subsidiary of

Arrow Electronics, a global provider of products, services, and solutions

to industrial and commercial users of electronic components and computer

products. As the Electronic Industry is in the middle of global scale

reorganization, we are committed to provide good products in the world and

good services to Japanese customers by effectively leveraging Arrow's total

enterprise power, mobility and enormous corporate resources.



    About Luminary Micro and Stellaris



    Luminary Micro, Inc. designs, markets and sells ARM Cortex-M3-based

microcontrollers (MCUs). Austin, Texas-based Luminary Micro is the lead

partner for the Cortex-M3 processor, delivering the world's first silicon

implementation of the Cortex-M3 processor. Luminary Micro's introduction of

the award-winning Stellaris(R) family of products provides 32-bit

performance for the same price as current 8- and 16-bit microcontroller

designs, providing entry-level pricing at $1.00 for an ARM technology-based

MCU. Stellaris mixed-signal microcontrollers contain specialized

capabilities for applications in energy, security, and connectivity

markets. With the world's largest selection of ARM-based microcontrollers,

Luminary Micro's Stellaris family allows for standardization that

eliminates future architectural upgrades or software tools changes.



    Stellaris and the Luminary Micro logo are registered trademarks of

Luminary Micro, Inc. or its subsidiaries in the United States and other

countries. All other brands or product names are the property of their

respective holders.



    Luminary Micro Company Contact:



    Jean Anne Booth / CMO / +1.512.917.3088 mobile / +1.512.279.8801 office

/ [email protected]