Business News
Pastry Launches Thin Mint Collection
2008-07-16 06:50:00
Proceeds from sales will go to the Girl Scouts of the USA
NEW YORK, July 16 /EMWNews/ -- Pastry, a division of Run Athletics,
Inc., today announced the launch of the Pastry Thin Mint Collection in
which a portion of the proceeds will go to the Girl Scouts of the USA. The
Collection, comprised of footwear and a backpack, will hit retail in
mid-July 2008.
"Our relationship with the Girl Scouts is deeply meaningful to us,"
explains Vanessa Simmons. "To have the opportunity to further support their
efforts of empowering young women with the creation of the Thin Mint
Collection is very special." Adds Angela Simmons, "We have had so much fun
working with the girls; I feel they do more for us than we could ever do
for them! We are hoping our relationship with the Girl Scouts organization
continues to grow and develop."
Over the past year Vanessa and Angela have served as spokespersons for
the Girl Scouts Organization inspiring girls across the country to
participate in their Entrepreneurship and Financial Literacy programs. From
speaking to the Girl Scouts about their business endeavors to supporting
the girls in their leadership initiatives, Vanessa and Angela have been
doing whatever it takes to let these girls know they can be successful in
whatever they do.
The Thin Mint Shoe is created from the body of the Pastry "Fab Cookie"
sneaker with a range of materials including suede action leather with
polyurethane trim. Special attention was taken when designing this style
down to the smallest detail with the inclusion of basic tenets of the Girl
Scout philosophy scripted on the outsole of the shoe.
Pastry Thin Mint footwear is set to launch with two colorways,
chocolate and white, in both women's and kids' sizes. The footwear and
backpack will launch on Wednesday, July 16th. The women's Thin Mint has a
SRP of $70.00 and the kids' version will retail for $45.00. The
coordinating backpack has a SRP of $65.00. Pastry Thin Mint collection can
be found at specialty retailers in the US, including Finish Line,
Underground Station and Lady Foot Locker.
Vanessa and Angela Simmons launched Pastry Footwear in March 2007 with
the "Cake" collection and followed up with the "Fab Cookie" collection in
August. The "Fab Cookie" launch proved to be a huge success and the shoe is
now being offered in a "hi-top" version. Pastry continues to win
fashionable young ladies over with their fun, colorfully designed footwear.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls with 3.6 million girl and adult members.
Girl Scouting, the leading authority on girls' development, builds girls of
courage, confidence and character who make the world a better place. The
organization serves girls from every corner of the United States and its
territories. Girl Scouts of the USA also serves American girls and their
classmates attending American or international schools overseas in 90
countries. For more information on how to join, volunteer, reconnect or
donate to Girl Scouts, call (800) GSUSA 4 U [(800) 478-7248] or visit
http://www.girlscouts.org.
About Pastry
A division of Run Athletics, Inc., Pastry is a premium brand of
footwear, apparel and accessories inspired by the dynamic personalities,
vision and direct involvement of Vanessa and Angela Simmons. Pastry made
its debut in 2007 and has grown into a complete collection of lifestyle
products for women. Pastry can be found in leading department and specialty
stores throughout the United States, Canada and Mexico.
For more information on Pastry, please visit http://www.pastrykicks.com.
For more information on Vanessa and Angela's involvement with the Girl
Scouts, please visit http://www.girlscouts.org/vanessaandangela.
For press inquires, images or sample request, please contact:
Kim Snow - Pastry / 212.246.1900 x162 / [email protected]
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