Sirocco Group acquires Florence Next to strengthen data integration capabilities and drive digital transformation

Stockholm, Sweden Jan 5, 2026 (EMWNews.com) – Sirocco Group, a leading provider of sales automation, marketing setup, service, and case management, CPQ, and CRM, has announced the acquisition of Florence Next, an award-winning IT enterprise consultancy based in Turin, Italy. This strategic acquisition underscores Sirocco’s ongoing commitment to enhancing its capabilities in digital transformation, particularly in CRM and integration, and positions the company as a unique partner in the market capable of driving impactful change for its clients. 

Established in 2019, Florence Next has built an exceptional reputation as a trusted MuleSoft partner in Italy and beyond. It specializes in enterprise IT consultancy and digital transformation services. With a team of 14 certified MuleSoft professionals, including Enterprise Architects, Integration Experts, and Consultants, Florence Next has delivered powerful integration solutions for a variety of industries. The team is known for designing, building, deploying, managing, and maintaining APIs on the MuleSoft Anypoint platform, creating seamless digital ecosystems for businesses navigating complex transformations. 

The acquisition of Florence Next allows Sirocco to expand its expertise in data integration, particularly under the SAFe (Scaled Agile Framework) methodology, enabling businesses to implement scalable and flexible CRM and integration solutions. This partnership brings together the best of both companies, creating a unique offering in the market to help clients drive large-scale change and innovation. Sirocco Group’s founder & CEO, Laith Al-Hashimi, commented: “By combining our strengths with Florence Next, we are now in a stronger position to offer our clients end-to-end integration and automation solutions. This collaboration will enable us to drive real, sustainable change, helping organisations streamline their processes and connect their digital ecosystems more easily.” 

Florence Next brings a strong track record of partnerships with global IT leaders, including Salesforce and MuleSoft, both of which are integral to the digital transformation strategies of businesses worldwide. With roots tracing back to the renowned Florence Consulting Group, Florence Next has earned its place as MuleSoft’s partner of choice in Italy, having worked with major clients to design high-performing integration architectures. “We’re excited about what this partnership will bring,” said Andrea Martinello, Founder & CEO of Florence Next. “Joining forces with Sirocco will enable us to scale our capabilities while staying true to our core mission, helping businesses unlock the potential of digital integration and automation through superior API management.” 

Sirocco Group operates across Sweden, Italy, Spain, the UAE, and the US, delivering vendor-agnostic consultancy and development services to over 200 clients globally. With nearly 100 certified consultants and over 300 completed projects, Sirocco has built a reputation as a trusted partner in digital transformation. The addition of Florence Next’s MuleSoft expertise strengthens Sirocco’s position as a leader in bridging the gap between business processes and technology, ensuring clients receive integrated solutions that are scalable and future-proofed. Together, Sirocco Group and Florence Next will offer an enhanced suite of CRM and integration solutions under SAFe, enabling businesses to confidently implement impactful digital transformation initiatives. This collaboration provides clients with a unique advantage in a fast-evolving market, delivering the tools and expertise needed to drive sustained growth. 

For media inquiries, please contact
Martin H. Morrissette – CMO – Sirocco Group
Email Address: [email protected]

About Sirocco Group
Sirocco Group specialises in sales automation, marketing setup, service and case management, CPQ, data solutions, AI solutions, and marketing automation. With a focus on people, processes, and technology, Sirocco partners with leading SaaS platforms such as Salesforce, Microsoft, HubSpot, Tacton, Experlogix, and others to deliver scalable, efficient, and future-ready solutions for clients across industries, including manufacturing, engineering, energy, retail, housing, and telecoms.

About Florence Next
Florence Next is an award-winning IT enterprise consultancy based in Turin, Italy, specialising in MuleSoft integration and digital transformation services. Founded in 2019, Florence Next has rapidly become a trusted partner for enterprise IT consultancy, offering unparalleled expertise in API management and digital integration.