The SEO School Announces Major Changes: Mini-Course and Coaching to Be Retired, Free Events Coming in September

Perth, Western Australia Aug 20, 2025 (EMWNews.com) – Founder Karen Dauncey, an SEO expert with over 20 years of experience, confirmed that both the SEO Essentials Mini-Course and SEO Coaching as a standalone product will be retired at the end of August.

The SEO Essentials Mini-Course, which has helped hundreds of business owners take their first steps in SEO, will be available for a final time at a discounted price of $19 (normally $29) until 31 August. SEO Coaching sessions will also be offered at a 20% discount until 31 August before being phased out as a standalone option. Coaching will only be available inside The SEO School’s structured programs going forward.

“SEO never stands still, and neither do I,” said Karen Dauncey, Founder of The SEO School. “It’s time to refresh how I deliver SEO training so businesses get the most up-to-date strategies that actually work today. Retiring these products allows me to focus on new, more impactful ways to support business owners.”

As part of this evolution, The SEO School will launch SEO September, a month of free online events covering the latest in keyword research, content creation, and link building. These sessions are designed to help business owners adapt to the current search environment and learn practical steps they can put into action straight away.

“These changes mark the beginning of the next phase for The SEO School,” Dauncey added. “SEO September is a chance for business owners to access free, practical training and see for themselves how SEO is evolving — and how they can evolve with it.”

Key Dates:

• 31 August – Last chance to purchase the SEO Essentials Mini-Course ($19) and SEO Coaching (20% off).

• September – Free events during SEO September.

For more information about The SEO School, visit www.theseoschool.com.