Editorial Guidelines

1. Our Editorial Philosophy

At EMWNews, we believe every press release should reflect clarity, credibility, and genuine newsworthiness. Unlike automated platforms that publish anything with minimal oversight, we apply rigorous yet fair editorial standards — because your reputation matters.

Our goal: protect the integrity of our platform, help journalists find valuable stories, and give your announcements the best chance of being picked up by media, investors, and customers.

Every submission is reviewed by our editorial team before distribution. We do not guarantee approval and reserve the right to reject or request revisions to any release that does not meet our standards.

2. What Makes Content Newsworthy

We prioritize content with real news value. Strong submissions typically include:

• Significant announcements — Product launches, funding rounds, executive hires, partnerships, or company milestones with clear impact.
• Timely and relevant information — Stories that matter to an industry, region, or audience right now.
• Verifiable facts and data — Concrete numbers, research findings, or measurable results (not just claims).
• Human interest or expert perspective — Quotes from credible spokespeople that add insight.
• Unique angles — First-of-their-kind developments, not generic promotional content.

3. Writing & Style Standards

Press releases must be written in a professional, journalistic tone — not marketing copy.

• Write in third person (avoid “we”, “our”, “I” except in direct quotes).
• Lead with the most important information in the first paragraph (the “lede”). Answer: Who, What, When, Where, Why.
• Use clear, concise language. Avoid hype, excessive adjectives, and sales phrases (“revolutionary”, “game-changing”, “best-in-class”).
• Follow Associated Press (AP) Style for numbers, dates, titles, and abbreviations.
• Ideal length: 300–500 words for optimal readability and media pickup.
• Include at least one strong, attributable quote from a company spokesperson that adds genuine insight.
• Provide a concise company boilerplate (“About [Company Name]”) at the end.

4. Required Structure & Formatting

Every press release should follow this standard structure:

1. Headline — Clear, factual, compelling (not all caps, not clickbait). Under 18 words ideal.
2. Subheadline (optional) — One supporting sentence.
3. Dateline — City, State — Date of release.
4. Lead paragraph — Summarizes the entire story in 25–40 words.
5. Body paragraphs — Supporting details, data, and context.
6. Quote — One or two strong quotes from a named spokesperson.
7. Boilerplate — “About [Company Name]” paragraph.
8. Contact Information — Name, title, email, phone number.

Releases that are poorly formatted, contain excessive errors, or are written in all caps will likely be rejected or returned for revision.

5. Common Reasons Releases Are Not Approved

• Content is overly promotional or reads like an advertisement rather than news.
• Lack of a clear newsworthy angle or significant development.
• Poor writing quality, hype language, or grammatical errors.
• Missing required structure (weak lead paragraph or missing boilerplate).
• Duplicate or near-identical content to previous submissions.
• Content generated solely by AI without meaningful human editing or value.
• Violations of our Prohibited Content policy (see below).

6. Pro Tips to Increase Approval & Media Pickup

• Use data and proof — Back up claims with numbers, studies, or third-party validation.
• Write the headline last — Make it factual and specific, not salesy.
• Keep it tight — Shorter, well-edited releases perform better with editors and search engines.
• Include multimedia (when relevant) — High-quality images or charts can increase visibility (available as add-ons).
• Time your release strategically — Tuesday through Thursday mornings generally perform best.

7. Our Editorial Review Process

Every submission goes through our editorial team. We review for:

• Newsworthiness and relevance
• Clarity, accuracy, and journalistic tone
• Compliance with these guidelines and our Terms of Service
• Overall professionalism and readiness for media consumption

Typical review time: 24–48 business hours (faster expedited service available). We may approve, request revisions, or reject a submission. All editorial decisions are final.

8. Prohibited & Restricted Content

We do not accept content that includes:

Releases promoting illegal activity, fraud, or clearly false information will be rejected immediately and may result in account suspension.

9. Why EMWNews Standards Benefit You

EMWNews combines professional editorial oversight with accessible pricing and powerful distribution — giving you the best of both worlds compared to purely automated low-cost services or ultra-expensive traditional wires.