2008-07-16 07:45:00
New Offering Increases Efficiency and Accuracy via Electronic
Proposal Exchange between Agencies and Publishers
MOUNTAIN VIEW, Calif.–(EMWNews)–In an effort to streamline the online media direct sales process,
DoubleClick, a premier provider of digital marketing technology and
services, today unveiled a new electronic proposal exchange platform for
its publisher and agency customers. The new integration automates the
media request for proposal (RFP) process via seamless data exchange
between DART® Sales Manager (DSM), an
end-to-end workflow and financial management solution for publishers,
and DART® for Advertisers’
(DFA) MediaVisor planning tool. Also today, DoubleClick further
strengthened its integrated platform for media sellers by announcing the
release of an adapter designed to allow the seamless exchange of data
between DSM and Salesforce CRM, salesforce.com’s
industry-leading suite of CRM applications.
DoubleClick’s new proposal exchange platform
is built upon application agnostic standards, which will ultimately
allow for broader integration with other advertising technology
solutions. The company has worked closely with the IAB in their efforts
to establish a consistent standard for electronic order exchange across
the online advertising industry. Establishing a common proposal exchange
standard will also allow for better automation of discrepancy
reconciliation – another key challenge for
buyers and sellers of digital media.
In a 2007 survey of its ad agency clients, DoubleClick confirmed that
the majority of the media RFP and contract process is still handled
manually—via the exchange of emails,
spreadsheets and faxes. Respondents also named lack of internal
coordination at publishers and inaccurate proposal responses as top
concerns. More than 70% of agencies responding said that a publisher’s
use of an automated proposal tool would positively influence their
decision to send that publisher an RFP. By digitizing and standardizing
the RFP process, publishers are also expected to benefit from increased
operational efficiency and accuracy, while advertisers will enjoy faster
response times and more accurate proposals.
With DoubleClick’s new electronic order
exchange feature, agencies can select DSM-enabled publishers directly
from the MediaVisor planning tool. Selected publishers receive an
electronic request for proposal directly within the DSM interface and
can check inventory, build a proposal, and respond electronically. Once
approved, the proposed media package can be trafficked by the publisher
directly into DART for Publishers. Previously, publishers had to
manually enter their proposals within MediaVisor for each advertiser in
addition to their own system, often a time consuming and error-prone
process. Currently, more than 20 publishers are testing the new order
exchange platform including BabyCenter.com and Mansueto Ventures.
Also announced today was the release of a Salesforce.com adapter that
allows DART Sales Manager to exchange data with this leading customer
relationship management solution to deliver increased transparency
throughout the ad sales cycle. The new adapter synchronizes
opportunities and proposal information as well as sales data between the
two systems, creating a more seamless end-to-end media sales solution.
“DoubleClick’s vision is to help digital advertising scale by developing
platforms that bring advertisers and publishers together,” said Group
Product Manager Jonathan Bellack. “Our new proposal exchange platform
reduces operational friction by eliminating error-prone manual data
entry. In addition, our tight integration with Salesforce.com continues
to develop DART Sales Manager’s mission to enable an integrated quote to
cash solution for publisher sales teams.”
About DART Sales Manager (DSM)
DART Sales Manager (DSM) is an end-to-end workflow and financial
management solution for publishers. With over a dozen timesaving
features for sales teams and six financial reports, DSM is a
best-of-breed tool for media sellers with sales teams of all sizes. DSM
is part of DoubleClick’s Revenue Center, a
comprehensive suite of solutions for media sellers designed to maximize
revenue and minimize operational friction throughout the digital ad
sales process.
DART Sales Manager reduces the burden of manual data entry and improves
the accuracy and transparency of the entire sales and service process.
The result is increased visibility, including enhanced real-time
inventory access for sales and additional pipeline and revenue
forecasting capabilities for sales management.
For more information about DART Sales Manager please visit http://www.doubleclick.com/dartsalesmanager
To learn more about the entire DoubleClick Revenue Center please visit: http://www.doubleclick.com/revenuecenter
About DoubleClick
DoubleClick is a premier provider of digital marketing technology and
services. The world’s top marketers, publishers and agencies utilize
DoubleClick’s expertise in ad serving, rich media, video, mobile, search
and affiliate marketing to help them make the most of the digital
medium. From its position at the nerve center of digital marketing,
DoubleClick provides superior insights and insider knowledge to its
customers. DoubleClick is a division of Google Inc. (NASDAQ:GOOG) Learn
more at www.doubleclick.com.
DoubleClick and DART are trademarks of Google Inc.
|
Google Inc. |
|
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your WebsiteÂ
TheNFG.com now offers Organic Lead Generation & Traffic Solutions
