New site highlights the “Top 10 States

where Household Spending has Decreased most during the Economic Downturn”

SALT LAKE CITY–(EMWNews)–James

Ooltewah nearly became a statistic to what experts say is the

leading cause of divorce – fighting over

finances.

He and his wife amassed a large amount of credit card debt early in

their marriage, leading to many fights and threatening their

relationship. But two years ago the couple started using Finicity’s

money management system and have since eliminated that debt, created

a 10 year plan for paying off their house, and avoided a costly and

undesirable divorce.

Finicity (formerly Mvelopes) has

helped thousands of people get out of debt and start enjoying their

money. The company is combining its proven Mvelopes money management

tool with an online support system of mentors, groups and financial

experts to help users eliminate debt, increase savings, reduce stress,

pay off the mortgage and retire early.

“I’m excited to be

part of Finicity’s new social money management

site,” says Laura Rowley, Yahoo! Finance

columnist and featured Finicity expert. “I

look forward to offering tips and advice that can help Finicity users

reach their goals.”

One of Finicity’s most unique features is Money

Trends, which looks at anonymous consumer spending data from all 50

U.S. states to spot national and local spending trends. The most recent

trend highlights the Top 10 States where Household Spending has

Decreased most during the Economic Downturn. Arkansas tops the list

with the largest decrease, followed closely by Ohio and New Hampshire. Click

to see the top 10 states.

The expansion to Finicity also incorporates aspects of social finance

via a community of users who can share their financial success, get

expert advice or learn from the many additional resources throughout the

site. Some of the key new features include:

• Mentors

  – Personalized support from experienced

  users

• Groups

  – Support groups focused on goal-based

  money management

• Money

  Tips – Insightful money-saving tips

• User

  Forum – Beneficial advice from the

  collective genius of the community

• Financial

  Experts – Articles and suggestions from

  the best in the business

• Personal

  Finance Articles – Insights and ideas

  on money and life

• Finicity Blog –

  Witty, enlightening news and musings from the Finicity team

“Whether you’re

trying to lose weight, buy a house or get out of debt like James, it’s

been proven that the best way to accomplish any type of goal is to

combine the right tools with the right motivation and support,”

says Steve Smith, president and CEO of Finicity. “We’ve

broadened our scope to include more than just a great money management

tool; now our users have the right tools and a support system to

find new ways to manage, save and enjoy their money.”

Founded in 1999, Finicity has nearly a decade of experience in the money

management space, which began with the original Mvelopes

concept. The system is based on the proven envelope method of money

management, and has garnered numerous accolades for its proactive

approach.

Learn more about Money Trends and the new Finicity site at www.finicity.com.

About Finicity

Finicity is a money management

technology company focused on helping people reach their financial

goals. Its social money management Web site, www.finicity.com,

combines an award-winning, proven money manager with a community support

system so users can eliminate debt, increase savings, reduce stress, pay

off the mortgage and retire early. Finicity’s

money manager, Mvelopes, was named one of PC World’s

100 Best Products of 2006 as well as a finalist in the 2008 IQ Awards

for innovation in consumer products. Recently, Finicity was identified

as one of the top ten fastest-growing companies in Utah, ranking ninth

on the MountainWest Capital Network’s Utah

100 list. Founded in 1999 and headquartered in Draper, UT, Finicity is a

privately held company.

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