BOSTON, MA–( EMWNews – April 8, 2008) – “Benchmarking VoIP Performance Management,” a

new benchmark report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS),

found that as compared to Laggards, Best-in-Class organizations are nearly

four times more likely to reduce call failure rate. Aberdeen’s research

also revealed that on average, 48% of end-points have been IP enabled with

39% of organizations reporting that 75% or more of their end-points have

been IP enabled.

“Organizations are investing more than a significant amount of resources in

rolling out VoIP, and these investments have already enabled them to save

21% in telecommunications costs and to deploy new functionalities for

enterprise-wide collaboration. However, the business benefits associated

with VoIP deployments could be easily diminished if the performance of VoIP

solutions is not being properly managed. Organizations that do not have

technology tools for managing VoIP performance are experiencing

significantly greater amounts of VoIP service downtime than are those who

are deploying tools for visibility into VoIP performance, prioritization of

network traffic, and troubleshooting and resolving potential issues with

VoIP performance,” said Bojan Simic, Research Analyst at Aberdeen.

Organizations have already spent an average of $1.6 million for VoIP

deployments, and in order to get optimal return on these investments they

need to ensure that they have the right tools in place for managing VoIP

performance. Best-in-Class organizations are nearly twice as likely as all

other organizations to have the ability to asses the impact of other

business applications on VoIP performance. The report also shows that

Best-in-Class organizations are twice as likely as Laggards to deploy tools

for troubleshooting call failures. This contributed to Best-in-Class

organizations being five times more likely to reduce the number of end-user

complaints due to issues with VoIP performance as compared to Laggards.

In this report, Aberdeen used three key performance criteria to distinguish

the Best-in-Class from Industry Average and Laggard organizations: average

improvement in VoIP service quality, average improvement in VoIP service

availability, and improvements in ability to troubleshoot issues with VoIP

performance in timely manner.

This report examines how organizations are deploying technology solutions

for managing VoIP performance to improve employee productivity, optimize

cost of telecommunications services and enable enterprise-wide

collaboration. The report also reveals the impact Best-in-Class strategies

and capabilities are having on availability and quality of VoIP service.

A complimentary copy of this report is made available due in part to the

following underwriters: NetQoS®, Inc. and Nortel. To obtain a

complimentary copy of the report, visit:

http://www.aberdeen.com/link/sponsor.asp?cid=4657.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market

intelligence that delivers demonstrable results. Having benchmarked more

than 30,000 companies in the past two years, Aberdeen is uniquely

positioned to educate users to action: driving market awareness, creating

demand, enabling sales, and delivering meaningful return-on-investment

analysis. As the trusted advisor to the global technology markets,

corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in

context for the global direct and targeted marketing company. Aberdeen’s

analytical and independent view of the “customer optimization” process of

Harte-Hanks (Information – Opportunity – Insight – Engagement –

Interaction) extends the client value and accentuates the strategic role

Harte-Hanks brings to the market. For additional information, visit

Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more

about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company

260 Franklin Street

Boston, Massachusetts 02110-3112

Telephone: (617) 723-7890

Fax: (617) 723-7897

www.aberdeen.com