BIGresearch: McCain and Obama Running Neck and Neck
SOURCE:
BIGresearch
2008-08-14 09:30:00
BIGresearch: McCain and Obama Running Neck and Neck
McCain Continues to Increase His Net Promoter Score* but Clinton Supporters May Hold Key
COLUMBUS, OH–(EMWNews – August 14, 2008) – In August, Barack Obama and John McCain remain
just about even, according to BIGresearch’s (http://www.bigresearch.com)
monthly Consumer Intentions & Actions (CIA) survey of over 8,500 people.
Respondents were asked to cast a vote as if the election were held today
and it couldn’t be any closer with 38% voting for McCain and 37.4% for
Obama.
Baby Boomers appear more inclined to vote for McCain (44.6%), while 43.6%
of younger Americans, ages 18 to 44, tend to align with Obama. More
importantly, however, are the undecided voters who are the tie-breakers for
the election in November. 20.3% of all adults are undecided and this group
of voters looks a lot like Hillary Clinton supporters. They tend to be
Caucasian (86.5%), Women (58.8%), over 45 years old with slightly below
average incomes.
For complimentary results, please click here: http://info.bigresearch.com/
If the Presidential Election were held today, who would you vote for?
All Registered Voted in Adults Voters 2004 Republicans Democrats John McCain 38.0% 39.0% 40.9% 75.3% 11.2% Barack Obama 37.4% 36.6% 35.4% 9.1% 66.5%
Source: BIGresearch, Aug 08 CIA (N=8582)
By using the Net Promoter® Score* (NPS), respondents were asked to rate,
on a scale from 0 (Not at all likely) to 10 (Extremely likely), the
probability they would recommend a candidate to a friend or coworker. 10
and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0
through 6 are Detractors. NPS is calculated by subtracting the percentage
of Detractors from the percentage of Promoters.
Month-over-month, McCain saw an increase in promoters while Obama’s score
remained flat among all adults. McCain’s score within his own party has
increased almost two points to 13.1% (v. 11.4% in July); indicating
Republicans are getting the word out about their candidate. Obama also saw
an increase of almost one point to 3.9% (v. 3.0% in July). However, McCain
has more promoters within the Republican Party than Obama does in the
Democratic Party, which could signal that Clinton supporters are still not
on board.
Obama McCain ----- ------ July August July August All -44.6% -44.4% -47.6% -45.9% Democrats +3.0% +3.9% -82.7% -83.3% Republicans -87.1% -85.6% +11.4% +13.1% Independents -53.4% -53.1% -58.9% -56.4%
Source: BIGresearch, July 08 CIA (N=8361) & Aug 08 CIA (N=8582)
*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix
Systems, Inc., Bain & Company, and Fred Reichheld
About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior
in areas of products and services, retail, financial services, automotive,
and media. BIGresearch conducts the Consumer Intentions and Actions (CIA)
Survey which monitors more than 7,500 consumers each month. The CIA
delivers fresh, demand-based information on where the retail consumer is
shopping and their changing behavior. Unlike indicators based on past
performance, this data brings intelligence on where the retail consumer is
going, their intentions and actions. They also conduct the Simultaneous
Media Survey (SIMM) of more than 15,000 consumers twice each year.
BIGresearch’s methodology provides the most accurate consumer information
in the industry with a margin of error of +/- 1 percent.
Contact: Chrissy Wissinger BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146 |
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