LONDON–( EMWNews – March 31, 2008) – Quova, Inc., the leading worldwide provider of

Internet geolocation data and services, today announced that ClickandBuy,

one of the leading payment systems on the internet, has chosen Quova to

help detect and prevent fraudulent online transactions and reduce

regulatory risk. ClickandBuy will be using Quova’s GeoDirectory Server for

its IP lookup capabilities and proxy detection data to strengthen fraud

prevention systems and comply with jurisdictional restrictions governing

e-commerce.

“We selected Quova because of its strong track record in internet

geolocation and proxy detection. We are still rolling out the technology

but in the testing phase we are seeing an increase in the detection of

proxy servers and anonymous routing types,” said Ian Coates, Director Fraud

Management, ClickandBuy (Europe) Ltd. “We are using Quova to strengthen

detection and prevent online fraud by referencing anonymiser lists,

containing anonymiser IP addresses that have been tracked and labelled as

such. Fraudulent transactions and laws restricting content or purchasing

from certain regions have made it a necessity for online merchants to

determine the level of risk in each transaction. The data delivered by

Quova will be a part of ClickandBuy’s real time decision making process.

Quova data and services will help to increase detection rates relating to

IP lookup and aid in the detection of suspicious activities on client

accounts, driving down the risk related with online payments.”

“ClickandBuy is used by some of the world’s largest e-commerce sites. Their

decision to implement Internet geolocation technology highlights the

importance of this technology in the wake of increasing online fraud,” said

Marie Alexander, President and CEO, Quova. “By setting standards for

products in terms of risk factors, such as identifying mismatches between

customers’ IP locations and their home addresses, e-commerce sites can

reduce online fraud. In general we have found that 80% of online criminals

are not in the same region as the victim.”

About Quova

Quova gives online businesses the ability to determine the geographic

location of their Web site visitors. The company offers the most

comprehensive, deeply researched and reliable location data available today

— without compromising individual privacy. More than 300 companies of all

sizes use Quova’s data and services to detect and prevent fraud, ensure

regulatory compliance, manage digital content rights distribution, and

localize ads and web content. The company’s customer base includes

Microsoft, Major League Baseball, American Express, the BBC, Ladbrokes and

Cisco Systems, and investors include Mobius Venture Partners and IDG. Quova

was founded in 2000 and is based in Mountain View, California.

About ClickandBuy

ClickandBuy is one of the leading E-Payment systems in Germany and Europe.

In Switzerland ClickandBuy is operated by licensing partner SWISSCOM and in

other European markets by ClickandBuy (Europe) Ltd. ClickandBuy will

shortly also be available via TELMEX in Latin America, a market with over

100 million clients. Today over 11,000 merchants already use ClickandBuy

for payments settlement, including Apple iTunes, AOL, Skype, T-Online,

Meetic, Electronic Arts, Codemasters, Playboy, Yamaha, Nero, SanDisk — and

more than 10,000,000 customers pay with ClickandBuy. ClickandBuy has

repeatedly received excellent scores and been placed amongst the leading

competitors in terms of safety, data protection and ease of use.

In January 2007 Intel invested in ClickandBuy and at the same time

ClickandBuy announced a global strategic partnership with Intel. In August

2006 Deutsche Telekom acquired a ten per cent stake in ClickandBuy.

Deutsche Telekom and ClickandBuy intend to expand their existing

cooperation in strategic terms, with ClickandBuy assuming responsibility

for the global settlement of Deutsche Telekom’s comprehensive range of

products and services. In January 2006, 3i also invested 20 million EUR to

support ClickandBuy in its strategy of international expansion.