FreeRange Communications Launch Mobile Publishing Platform

2008-08-19 08:30:00

The Wall Street Journal Digital Network and PaidContent.org Among the First

 to Leverage New Technology to Deliver Optimized Content to Mobile Devices



    PORTLAND, Ore., Aug. 19 /EMWNews/ -- FreeRange Communications, Inc.

today announced the commercial availability of FreeRange Mobile Publishing

Platform, enabling a major step forward for online publishers to seamlessly

extend their content to mobile consumers. In conjunction with the release,

FreeRange Communications also announced new customers The Wall Street

Journal Digital Network, Fierce Markets, and PaidContent.org who join

NewsGator, Travelocity, and Portland Trailblazers in adoption of the

platform. FreeRange provides complete mobile coverage for publishers,

delivering branded content to a wide range of mobile devices such as

BlackBerry, Windows Mobile, Symbian, Palm, and iPhone.



    The FreeRange Mobile Publishing Platform removes the barriers typically

present for effectively pushing web content out to the mobile device

marketplace by leveraging existing web content, eliminating mobile content

management system requirements and operating in a software-as-a-service

model to create zero impact on customer IT resources. Content and

advertisements are automatically delivered and stored on the reader's

mobile phone, ready to be easily and efficiently consumed on demand.



    "With this release, FreeRange gives publishers the ability to grow

their brand and extend their content to mobile consumers like never

before," said Jon Maroney, chief executive officer, FreeRange

Communications. "Publishers are hungry for ways to give their readers

instant access to content on the go with an addictive user experience that

will grow their subscriber base. Combined with the additional opportunity

to create new revenue streams through mobile advertising and marketing,

FreeRange is an attractive solution."



    The Wall Street Journal Digital Network, utilizing the FreeRange Mobile

Publishing Platform, provides a WSJ.com-branded mobile application that

automatically downloads optimized content to a user's BlackBerry device.

Users receive immediate access to business, finance and technology news and

analysis from WSJ.com as well as MarketWatch.com, Barrons.com and

AllThingsD.com. Headlines, article summaries and previously downloaded

stories are always accessible even if out of wireless coverage, such as in

the subway or on a plane.



    "We're successful in working with marquee media properties like The

Wall Street Journal Digital Network and PaidContent.org because we've

designed a mobile marketing channel specifically to support these types of

content providers," said FreeRange's Maroney. "There is no IT involvement

required and no re-configuration of internet content needed in order to

conform with wireless industry standards. Publishers simply call us and

it's done."



    For more information, please visit http://www.freerangeinc.com



    About FreeRange Communications



    FreeRange Communications is a mobile technology company with a new

mobile publishing platform that enables media companies and content

publishers to create branded, always-on channels on the mobile handset,

make content available on demand to mobile subscribers and increase

revenues with mobile advertising and marketing. Founded in 2004, FreeRange

Communications is privately held and based in Portland, Ore.




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