The Wall Street Journal Digital Network and PaidContent.org Among the First to Leverage New Technology to Deliver Optimized Content to Mobile Devices PORTLAND, Ore., Aug. 19 /EMWNews/ -- FreeRange Communications, Inc. today announced the commercial availability of FreeRange Mobile Publishing Platform, enabling a major step forward for online publishers to seamlessly extend their content to mobile consumers. In conjunction with the release, FreeRange Communications also announced new customers The Wall Street Journal Digital Network, Fierce Markets, and PaidContent.org who join NewsGator, Travelocity, and Portland Trailblazers in adoption of the platform. FreeRange provides complete mobile coverage for publishers, delivering branded content to a wide range of mobile devices such as BlackBerry, Windows Mobile, Symbian, Palm, and iPhone. The FreeRange Mobile Publishing Platform removes the barriers typically present for effectively pushing web content out to the mobile device marketplace by leveraging existing web content, eliminating mobile content management system requirements and operating in a software-as-a-service model to create zero impact on customer IT resources. Content and advertisements are automatically delivered and stored on the reader's mobile phone, ready to be easily and efficiently consumed on demand. "With this release, FreeRange gives publishers the ability to grow their brand and extend their content to mobile consumers like never before," said Jon Maroney, chief executive officer, FreeRange Communications. "Publishers are hungry for ways to give their readers instant access to content on the go with an addictive user experience that will grow their subscriber base. Combined with the additional opportunity to create new revenue streams through mobile advertising and marketing, FreeRange is an attractive solution." The Wall Street Journal Digital Network, utilizing the FreeRange Mobile Publishing Platform, provides a WSJ.com-branded mobile application that automatically downloads optimized content to a user's BlackBerry device. Users receive immediate access to business, finance and technology news and analysis from WSJ.com as well as MarketWatch.com, Barrons.com and AllThingsD.com. Headlines, article summaries and previously downloaded stories are always accessible even if out of wireless coverage, such as in the subway or on a plane. "We're successful in working with marquee media properties like The Wall Street Journal Digital Network and PaidContent.org because we've designed a mobile marketing channel specifically to support these types of content providers," said FreeRange's Maroney. "There is no IT involvement required and no re-configuration of internet content needed in order to conform with wireless industry standards. Publishers simply call us and it's done." For more information, please visit http://www.freerangeinc.com
About FreeRange Communications FreeRange Communications is a mobile technology company with a new mobile publishing platform that enables media companies and content publishers to create branded, always-on channels on the mobile handset, make content available on demand to mobile subscribers and increase revenues with mobile advertising and marketing. Founded in 2004, FreeRange Communications is privately held and based in Portland, Ore.
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