2008-08-19 08:30:00
The Wall Street Journal Digital Network and PaidContent.org Among the First
to Leverage New Technology to Deliver Optimized Content to Mobile Devices
PORTLAND, Ore., Aug. 19 /EMWNews/ -- FreeRange Communications, Inc.
today announced the commercial availability of FreeRange Mobile Publishing
Platform, enabling a major step forward for online publishers to seamlessly
extend their content to mobile consumers. In conjunction with the release,
FreeRange Communications also announced new customers The Wall Street
Journal Digital Network, Fierce Markets, and PaidContent.org who join
NewsGator, Travelocity, and Portland Trailblazers in adoption of the
platform. FreeRange provides complete mobile coverage for publishers,
delivering branded content to a wide range of mobile devices such as
BlackBerry, Windows Mobile, Symbian, Palm, and iPhone.
The FreeRange Mobile Publishing Platform removes the barriers typically
present for effectively pushing web content out to the mobile device
marketplace by leveraging existing web content, eliminating mobile content
management system requirements and operating in a software-as-a-service
model to create zero impact on customer IT resources. Content and
advertisements are automatically delivered and stored on the reader's
mobile phone, ready to be easily and efficiently consumed on demand.
"With this release, FreeRange gives publishers the ability to grow
their brand and extend their content to mobile consumers like never
before," said Jon Maroney, chief executive officer, FreeRange
Communications. "Publishers are hungry for ways to give their readers
instant access to content on the go with an addictive user experience that
will grow their subscriber base. Combined with the additional opportunity
to create new revenue streams through mobile advertising and marketing,
FreeRange is an attractive solution."
The Wall Street Journal Digital Network, utilizing the FreeRange Mobile
Publishing Platform, provides a WSJ.com-branded mobile application that
automatically downloads optimized content to a user's BlackBerry device.
Users receive immediate access to business, finance and technology news and
analysis from WSJ.com as well as MarketWatch.com, Barrons.com and
AllThingsD.com. Headlines, article summaries and previously downloaded
stories are always accessible even if out of wireless coverage, such as in
the subway or on a plane.
"We're successful in working with marquee media properties like The
Wall Street Journal Digital Network and PaidContent.org because we've
designed a mobile marketing channel specifically to support these types of
content providers," said FreeRange's Maroney. "There is no IT involvement
required and no re-configuration of internet content needed in order to
conform with wireless industry standards. Publishers simply call us and
it's done."
For more information, please visit http://www.freerangeinc.com
About FreeRange Communications
FreeRange Communications is a mobile technology company with a new
mobile publishing platform that enables media companies and content
publishers to create branded, always-on channels on the mobile handset,
make content available on demand to mobile subscribers and increase
revenues with mobile advertising and marketing. Founded in 2004, FreeRange
Communications is privately held and based in Portland, Ore.
MEDIA CONTACTS: Sundrop Media
Erica Garver, 971-570-3291 or [email protected]
Darrin Swaim, 503-928-9857 or [email protected]
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