SOURCE:
Travel Ad Network
2008-08-25 10:24:00
NEW YORK, NY–(EMWNews – August 25, 2008) – Travel Ad Network (TAN), the leading vertical
ad network in travel and the web’s largest travel information source in
total audience, today announced that the IATA Travel Centre
(www.iatatravelcentre.com), an initiative to provide travelers with
personalized passport, visa and health documentation advice for their
international flight itineraries run by The International Air Transport
Association, has joined TAN. The IATA Travel Centre attracts an
international audience, but the majority of its traffic comes from the US
and the UK.
In addition, TAN announced that tripwolf (www.tripwolf.com), the leading
Web 2.0 travel guide for the discerning traveler, has joined the network.
tripwolf combines editorial travel content from established travel guide
brands with user generated content from globetrotters worldwide. tripwolf
is international and has been launched in English-speaking and
German-speaking markets. TAN will represent tripwolf for advertising
inventory appearing in the US and Canada.
“IATA Travel Centre was created to reduce the number of passengers with
insufficient or incorrect travel documents. Traditionally this information
was provided by airlines and travel agents at time of booking, but as more
people are booking online this is no longer the case,” says Cree Lawson
TAN’s Founder & CEO. “It has become a very important destination site for
people who want to be sure their travel documents are in order for hassle
free travel.
“IATA Travel Centre is emblematic of the sites in the Travel Ad Network.
They drill down very deeply into the travel subjects they cover and provide
ideas, peer reviews, and essential information to assure the best possible
travel experience. As a result visitors are engaged with content and
advertising on these sites far longer than on OTA sites,” continues Mr.
Lawson.
“tripwolf benefits from the general trend towards individually planned
trips. Consumers demand more personalized and genuine travel experiences,
no longer just cheap flights and hotels,” says Mr. Lawson. “tripwolf is
the perfect tool for independent travelers, a ‘one-stop shop’ where users
can design their own trip with tips from the tripwolf community and an
emphasis on the experiences of their friends. On tripwolf, travelers are
guaranteed to find secret and off-the-beaten-path spots that are generally
hard to find on web. We are pleased to have them in our network.”
“Travelers with unclear travel plans tend to visit an average of 22 travel
sites and 70 percent end up asking friends or relatives for
recommendations. On tripwolf, travelers see immediately which places their
friends like,” says Sebastian Heinzel, co-founder and CEO of tripwolf. “The
Travel Ad Network is perfectly positioned to help advertisers monetize a
fragmenting media marketplace where travelers are increasingly relying on
the recommendations of people in their social graph for ideas on everything
from airlines to hotels to itineraries.”
The IATA Travel Centre is run by the International Air Transport
Association as a trusted, centralized source for the latest international
travel requirements. The IATA Travel Centre is the most accurate source
available because it draws on a comprehensive database used by virtually
every airline, and information gathered from over 1,000 official sources
worldwide, such as immigration and police authorities. The site’s
user-friendly system is constantly updated, so when searched for
destination-specific details, the information returned is both current and
complete. For over 60 years, IATA has represented, led and served the
airline industry. Its members comprise some 230 airlines representing 93
percent of scheduled international air traffic.
tripwolf (http://www.tripwolf.com) is a new social travel guide that
combines professional editorial content with user-generated content from
globetrotters worldwide. tripwolf GmbH, based in Vienna, Austria with
offices in New York and Budapest, Hungary, set up in 2007 and is led by
co-founders Sebastian Heinzel (CEO) and Alexander Trieb (COO). MairDumont
(http://www.mairdumont.com), Europe’s leading travel publisher based in
Germany and American/Austrian web 2.0 incubator i5invest
(http://www.i5invest.com) have invested in tripwolf. tripwolf.com has been
launched in
English-speaking and German-speaking markets, with more languages to
follow. As of July 14, 2008 tripwolf had more than 7500 members and content
on more than 200,000 destinations and points of interest, including and
tens of thousands of travel photos and videos.
Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading
advertising network in the online travel vertical reaching 24+million
worldwide unique users through top tier website publishers, including BBC’s
Lonely Planet, Rand McNally and 200 other travel websites. TAN uses
industry expertise, geographic targeting and exclusive publisher
relationships to give marketers unrivaled access to an untapped audience of
affluent, passionate and engaged travelers visiting both travel planning
and booking engine sites. Founded in 2003, the company is privately held
and is headquartered in Manhattan, New York City with branch offices in the
West, Midwest & Southeast and the UK. Travel Ad Network investors include
Rho Ventures, Village Ventures and individual investors.
*Source: comScore Media Metrix Key Measures. [E] Travel Ad Network
reflects comScore’s Exclusive Media Partners and measures unduplicated
audiences of media entities with exclusive representation of the online
media they represent.
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