2K Play creates top Nick Jr. games with Dora the Explorer, Go, Diego,

Go! and The Wonder Pets!

NEW YORK–(EMWNews)–2K Play, a publishing label of Take-Two Interactive Software, Inc.

(NASDAQ:TTWO), and Nickelodeon today announced a wide-ranging slate of

video games based on popular Nick Jr. programs that will arrive in

stores this fall. Dora the Explorer, Nickelodeon’s

flagship preschool brand, will debut on the Wii™

home video game system from Nintendo in Dora the Explorer:

Dora Saves the Snow Princess; Diego returns in an all-new

adventure, Go, Diego, Go!: Great Dinosaur Rescue;

and The Wonder Pets! premieres exclusively on Nintendo DS™

in The Wonder Pets!: Save the Animals!

“The enduring popularity of Dora, which

continues to be the number one program on commercial television for kids

2-5, combined with Wii hardware sales passing the 10 million unit mark

in the United States, will make for an exciting holiday season,”

said Steve Lux, vice president of business development for 2K Play. “Diego

remains ‘the pre-school hero’

for boys and The Wonder Pets! is hot on the heels of a successful

consumer products launch and Daytime Emmy award win.”

“We are delighted to introduce our top

preschool properties, Dora, Diego and The Wonder Pets!

on these popular gaming platforms for families,”

said Dave Williams, senior vice president and general manager,

Nickelodeon Kids and Family Games Group. “By

combining Nickelodeon’s kid expertise with 2K

Play’s creativity, we have created games that

allow preschoolers to develop their playing skills and turn up the fun.”

In Dora the Explorer: Dora Saves the Snow Princess,

players join Dora, Boots and Pirate Piggy on an adventure to save the

Magic Snowy Forest from the spell of a witch. Over 12 unique motions are

used with the Wii Remote™ to build snowmen,

paddle a canoe, steer a dogsled and ride a Pegasus. Dora the

Explorer: Dora Saves the Snow Princess will be available for

Wii, DS and PlayStation®2 computer

entertainment system.

Go, Diego, Go!: Great Dinosaur Rescue enables gamers to

travel through time with Diego, Alicia and Baby Jaguar to reunite their

friend Maia the Maiasaura with her dinosaur family. Players utilize more

than 12 different Wii Remote motions to stomp like a dinosaur, climb

across monkey bars, fly on a Pteradon and bounce over obstacles on a

pogo stick. Go, Diego, Go!: Great Dinosaur Rescue will be

available for Wii, DS and PlayStation 2 system.

In The Wonder Pets!: Save the Animals!, players

team up with the popular classroom pets Linny the Guinea Pig, Ming-Ming

Duckling and Turtle Tuck to help a Bengal Tiger, Panda Bear and

Chimpanzee in need. With the DS stylus and microphone, players tap,

drag, blow, speak and circle their way through activities like pulling a

thorn from the tiger’s paw, building a ladder

to rescue a baby panda and towing the chimpanzee’s

space capsule to safety. The Wonder Pets!: Save the Animals!

will make its interactive debut on DS.

Each game features the voice actors from the popular Nick Jr. TV

shows. The games were tested by kids and moms for age-appropriateness,

fun-factor and quality, and the packaging features a “Kid-Tested”

seal. For the console games, parents and siblings can collaborate with

younger gamers by using the special Helper feature and a second

controller.

The Wii and PlayStation 2 system titles are being developed by High

Voltage and the DS titles by Black Lantern Software. For more

information, please visit www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is

a global developer, marketer, distributor and publisher of interactive

entertainment software games for the PC, PLAYSTATION®3

and PlayStation®2 computer entertainment

systems, PSP® (PlayStation®Portable)

system, Xbox 360® and Xbox®

video game and entertainment systems from Microsoft, Wii™,

Nintendo GameCube™, Nintendo DS™

and Game Boy® Advance. The Company publishes

and develops products through its wholly owned labels Rockstar Games, 2K

Games, 2K Sports and 2K Play, and distributes software, hardware and

accessories in North America through its Jack of All Games subsidiary.

Take-Two’s common stock is publicly traded on

NASDAQ under the symbol TTWO. For more corporate and product

information, please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their

respective holders.

About Nickelodeon

Nickelodeon, now in its 29^th year, is the

number-one entertainment brand for kids. It has built a diverse, global

business by putting kids first in everything it does. The company

includes television programming and production in the United States and

around the world, plus consumer products, online, recreation, books,

magazines and feature films. Nickelodeon’s

U.S. television network is seen in more than 96 million households and

has been the number-one-rated basic cable network for 14 consecutive

years. Nickelodeon and all related titles, characters and logos are

trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Wii and Nintendo DS are trademarks of Nintendo.

“PlayStation” and

the “PS” Family

logo are registered trademarks of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their

respective holders.

Important Legal Information

In connection with the tender offer commenced by Electronic Arts Inc.,

the Company has filed with the Securities Exchange Commission a

Solicitation/Recommendation Statement on Schedule 14D-9. The Company’s

stockholders should read carefully the Solicitation/Recommendation

Statement on Schedule 14D-9 (including any amendments or supplements

thereto) prior to making any decisions with respect to Electronic Arts’

tender offer because it contains important information. Free copies of

the Solicitation/Recommendation Statement on Schedule 14D-9 and the

related amendments or supplements thereto that the Company has filed

with the SEC are available at the SEC’s website at www.sec.gov.

This communication does not constitute an offer to sell or invitation to

purchase any securities or the solicitation of an offer to buy any

securities, pursuant to Electronic Arts’ tender offer or otherwise.

This press release may contain forward-looking statements made in

reliance upon the safe harbor provisions of Section 27A of the

Securities Act of 1933, as amended, and Section 21E of the Securities

Exchange Act of 1934, as amended. The statements contained herein which

are not historical facts are considered forward-looking statements under

federal securities laws. Such forward-looking statements are based on

the beliefs of our management as well as assumptions made by and

information currently available to them. The Company has no obligation

to update such forward-looking statements. Actual results may vary

significantly from these forward-looking statements based on a variety

of factors. These risks and uncertainties include the matters relating

to the Special Committee’s investigation of the Company’s stock option

grants and the restatement of our consolidated financial statements. The

investigation and conclusions of the Special Committee may result in

claims and proceedings relating to such matters, including previously

disclosed shareholder and derivative litigation and actions by the

Securities and Exchange Commission and/or other governmental agencies

and negative tax or other implications for the Company resulting from

any accounting adjustments or other factors. Further risks and

uncertainties associated with Electronic Arts’ tender offer to acquire

the Company’s outstanding shares are as follows: the risk that key

employees may pursue other employment opportunities due to concerns as

to their employment security with the Company; the risk that the

acquisition proposal will make it more difficult for the Company to

execute its strategic plan and pursue other strategic opportunities; the

risk that the future trading price of our common stock is likely to be

volatile and could be subject to wide price fluctuations; and the risk

that stockholder litigation in connection with Electronic Arts’ tender

offer, or otherwise, may result in significant costs of defense,

indemnification and liability. Other important factors are described in

the Company’s Annual Report on Form 10-K for the fiscal year ended

October 31, 2007, in the section entitled “Risk Factors,” as updated in

the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended

April 30, 2008, in the section entitled “Risk Factors.” All

forward-looking statements are qualified by these cautionary statements

and are made only as of the date they are made.

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