SAN MATEO, Calif. & NEW YORK & LONDON (EMWNews) July 24, 2008 —

AdMob, the world’s largest mobile advertising

marketplace, announced today that it has launched a global iPhone ad

marketplace with new interactive advertising formats that take advantage

of the device’s capabilities and mobile

context. The new ads include Brand and Performance formats that will

function in both the browser environment as well as native applications

built for the iPhone. AdMob also announced that it will give $1 million

in advertising to developers to promote their iPhone applications, sites

and services.

AdMob is launching the developer program to fuel the growth of a new

wave of mobile publishers. AdMob has fielded strong demand from

advertisers for iPhone ads. As part of the program, AdMob will give $1

million to developers to promote their applications and services. The

program is available worldwide. Beginning today, developers can apply to

be included in the program at http://admob.com/iphone.

“AdMob has seen enormous growth in both our iPhone traffic and

advertiser interest. This new class of device, led by the iPhone, is

pivotal to the future of mobile browsing and of mobile media business

models,” said Omar Hamoui, CEO and Founder of AdMob. “We are excited to

leverage our platform to take advantage of the uniquely mobile connected

experiences that the iPhone makes possible.”

AdMob’s new iPhone ads are available

immediately to advertisers on www.admob.com

and through AdMob’s sales organization. The

ads blend graphical display with one of eight iPhone-specific actions.

These actions take advantage of the integration of applications on the

iPhone to provide one-click access to:

• iTunes: open the iTunes store and purchase music or video

  content from iTunes

• App Store: visit the App Store and download applications

• Audio: listen to recorded or streaming audio content

• Video: view video and share video with friends

• Call: initiate a voice call

• Maps: launch maps and display relevant locations near that user’s

  location

• Web: visit iPhone websites

• Custom: interactive user experiences

For video examples of the ads, visit http://www.admob.com/iphone/video.html.

Launch Advertisers and Publishers who are currently working with the new

ad formats include:

Brand Advertisers: Ford, Electronic Arts, Land Rover, Jaguar and

Universal Pictures “The Mummy”

Performance Advertisers: vsnax, Stitcher, Loopt and Shozu

Publishers: AccuWeather.com®,

MovieTickets.com, Mippin, Flirtomatic and Loopt

“The iPhone audience represents the most

influential and affluent demographic of mobile phone users,”

said Brian Bos, Senior Vice President, Convergence Director for

Mindshare, ad agency for the Ford, Lincoln and Mercury brands. “AdMob

has leveraged its mobile expertise to deliver these users rich,

interactive and engaging ads that Ford is excited to utilize to reach

these consumers.”

These partners join thousands of existing advertisers and publishers

across the AdMob network that have leveraged AdMob’s

initial iPhone advertising solution over the last 11 months.

“The iPhone allows us to provide users of MovieTickets.com a new level

of mobile experience,” said Joel Cohen, Executive Vice President and

General Manager of MovieTickets.com. “AdMob worked with publishers to

build ad formats that fit well with our site, iphone.movietickets.com,

fit well with our business model. They have been a great partner as we

build out our mobile services.”

AdMob is no stranger to iPhone advertising, having pioneered its first

iPhone-specific ad unit in September 2007. AdMob served 51.8 million

iPhone ads in June 2008 alone, a 30% month-over-month increase versus

May, and has served 249 million ads to iPhone users since launch. More

than 1,000 of AdMob’s 5,500 publishers served

iPhone ads in June. AdMob’s new iPhone

network will be available across this existing traffic base.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising

marketplace, serving more than 3.5 billion mobile banner and text ads

per month. Founded in January 2006, AdMob allows advertisers to reach

their customers on the mobile Web and enables publishers to increase the

value of their mobile sites. AdMob offers both advertisers and

publishers the ability to leverage targeted and personalized advertising

in more than 160 countries. Sample Q2 AdMob customers include MTV,

Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN,

Paramount Pictures, Warner Home Video and many more.

To learn more about AdMob, visit www.admob.com.