Allegiance Bank Turns to Square 2 Marketing
2008-07-16 10:35:00
Local Bank Reaches Out to Regional Marketing Firm to Deliver Leads in
a Remarkable Way
DOYLESTOWN, Pa.–(EMWNews)–Square 2 Marketing, a full-service marketing firm, was selected to
assist Allegiance Bank in launching a series of major marketing
initiatives designed to grow the bank’s
portfolio of commercial and retail accounts.
“We are fortunate to be working with
Allegiance Bank. They have shown us a desire to be different in their
industry and we are going to share their vision with the region,”
stated Mike Lieberman, president of Square 2 Marketing. “The
new leadership at the bank is already making changes and their customers
will be the true beneficiaries of their plans.”
The banking industry faces a series of challenges over the next 12 to 18
months. Allegiance Bank is well positioned to take advantage of the
opportunities in the market. Their approach to community banking and a
new focus on helping business owners with a wide range of products and
services specifically designed to meet the needs of commercial
enterprises gives them a strong competitive advantage in the local
market.
“We needed a marketing partner who could look
at our customer base with a fresh set of eyes and help us go beyond
advertising. We want to provide a remarkable banking experience for all
our customers, and Square 2 Marketing is uniquely capable of helping us
delivery that lofty goal,” said Gregg Wagner,
president and CEO of Allegiance Bank.
Lieberman added, “With Reality Marketing™,
our unique approach to messaging and marketing tactics, and a Marketing
Machine™ created specifically for Allegiance
Bank, we feel strongly that our approach will drive new commercial and
retail customers for the bank.”
About Square 2 Marketing
Square 2 Marketing created Reality Marketing™
specifically to help small and medium sized businesses change the way
they think about marketing in order to grow their businesses. The firm
creates customized Marketing Machines™ for
their clients, designed to deliver results-oriented marketing that drive
sales and profits. A partial client list includes Verilogue, Pretzel
Boys, Delaware Valley Financial Group, Expert Technology Associates,
Logan Capital Management, Rittenhouse Builders, and Physicians
Endoscopy. Learn more about Square 2 Marketing at www.square2marketing.com.
Square 2 Marketing |
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