Artie-Lange.com Chooses BOOMj, Inc.’s I-Supply Social Shopping Platform to Power E-Commerce Store

    HENDERSON, Nev., July 15 /EMWNews-FirstCall/ -- BOOMj, Inc. (OTC

Bulletin Board: BOMJ)(http://www.BOOMj.com), the parent company of

http://www.BOOMj.com -- the leading social network, niche portal and e-commerce

destination for Baby Boomers and adults over the age of 35 -- today

announced that UVU Networks has selected BOOMj's I-Supply e-commerce

platform to integrate social shopping across its Artie-Lange.com digital

property. UVU Networks will use BOOMj's I-Supply platform to give fans of

Artie-Lange access to one of the most diverse and complete libraries of

comedy and entertainment related products online.



    



    The BOOMj I-supply platform enables http://www.Artie-Lange.com to give their

users access to a broad array of products and to grow the Artie-Lange.com

property through social shopping features. BOOMj's I-Supply platform gives

the Artie-Lange site a virtually limitless inventory by allowing simple

integration of BOOMj's over 1.5 million products directly into the Artie

Lang website.



    I-Supply offers fully customizable storefronts and product mixes from

BOOMj's over 1.5 million products and includes a range of widgets, ratings

and commenting functionalities. The robust I-Supply API allows customers to

easily customize their e-commerce store to the needs of their distinct

audience and is easy to configure and integrate.



    "Artie-Lange.com is quickly becoming one of the premier comedy websites

on the Internet. The BOOMj I-Supply platform adds to this great site and

gives Artie fans access to the best prices on almost every imaginable

comedy and entertainment related product," said Wendy Johnson, president of

BOOMj, Inc. "We are excited that they chose BOOMj's I-Supply platform to

integrate social shopping and e-commerce. It adds a dynamic utility to

Artie-Lange.com and creates a substantial additional revenue stream for

them as well."

    About Artie-Lange.com



    ARTIE LANGE is one of today's most established comedians and

entertainers and has appeared in a string of feature films including, New

Line's The Bachelor, Lost and Found, Mystery Men, and The Fourth Floor.

Artie has also had supporting roles in the DreamWorks feature film Old

School, starring Luke Wilson, Vince Vaughn and Will Ferrell, as well as,

New Line Cinema's Elf, also starring Ferrell. He was a series regular on

Norm on ABC and in October of 2001 he became a regular member of The Howard

Stern Show and can now be heard every day on Sirius Satellite radio.



    About BOOMj, Inc.



    BOOMj, Inc. (OTCBB: BOMJ, http://www.BOOMj.com) is the parent company of

BOOMj.com, the leading social network, niche portal and e-commerce

destination for Baby Boomers and adults over the age of 35. BOOMj I-Supply

is a division of BOOMj, Inc. and enables online properties to easily

integrate comprehensive e-commerce solutions into their existing site. The

BOOMj I-Supply platform allows for fully customizable storefronts and

product mixes from BOOMj's over 1.5 million products and is easily

configured and integrated into any website. To learn more please visit

http://www.BOOMj.com



    Safe Harbor Statement:



    Safe Harbor statement under the Private Securities Litigation Reform

Act of 1995: Except for historical information, the matters discussed in

this press release contain forward-looking statements that involve risks

and uncertainties, including but not limited to economic, competitive,

governmental and technological factors affecting BOOMj's operations,

markets, products and prices and other factors discussed in the Company's

various filings with the Securities and Exchange Commission.