Industry Visionary John Acres Joins Office of CTO



    LAS VEGAS, July 22 /EMWNews/ -- Bally Technologies, Inc.

(NYSE: BYI), a leader in slots, video machines, casino management systems

and networked solutions for the global gaming industry, announced today

that the Company has formed an Innovation Lab to focus on the research and

development of new gaming technologies, features, and products and help

accelerate the commercial deployment of the most cutting-edge games and

systems technologies of the Networked Floor of the Future(TM).



    Bally Technologies appointed Bryan Kelly, Vice President of Technology,

as head of the Innovation Lab, which is based in Northern California.

Through the Innovation Lab, Kelly will lead Bally's efforts to inspire and

synergize development efforts from Bally's entire R&D team, which has

tripled in size in less than three years. The lab will research emerging

and paradigm-shifting technologies to help ensure that Bally stays at the

forefront of the gaming manufacturing and technology industry.



    "The Bally Innovation Lab will coordinate and lead our commitment to

drive synergy and promote a culture of providing leading technologies and

creative, customer-centric products," said Richard M. Haddrill, the Chief

Executive Officer of Bally Technologies. "With the growth and leadership of

our engineering teams, the flow of ideas is astounding."



    "I'm thrilled and honored to lead Bally's Innovation Lab, which will

allow us to capitalize on our R&D talent across the globe and accelerate

development and deployment of new technology to our customers," Kelly said.



    Bally also announced the creation of the Office of the CTO (Chief

Technology Officer) to serve as a thought leader on technology. Bally's

Office of the CTO will be comprised of these industry powerhouses:



    -- Robert Luciano, Bally's CTO, who has returned to Bally part-time

after a medical leave. Luciano's distinguished gaming career includes

founding Sierra Design Group (acquired by Bally in 2004), which he grew

into one of the leading providers of Class II and video lottery gaming

devices.



    -- John Acres, the Chief Executive Officer of Acres-Fiore, a gaming

content provider, who is a well-respected entrepreneur and gaming industry

veteran. Acres founded Acres Gaming and co-founded Mikohn, Inc. (now called

Progressive Gaming International).



    -- Tom Frisina, a leading executive in the interactive gaming industry

for 25 years, focusing on product development, publishing, and

distribution. He has been a consultant to Bally over the last four years in

the area of third-party product development.



    -- Bally Technologies Board member Kevin Verner, who was previously the

Chief Operating Officer of WMS Industries, Inc.



    The Office of the CTO will also include Bally Technologies' executives

Ramesh Srinivasan, Executive Vice President, Bally Systems; Bruce Rowe,

Senior Vice President of Strategy and Business Development; Bryan Kelly,

Vice President of Technology; Dan Savage, Vice President of Marketing;

Loren Nelson, Vice President of Engineering; Marco Herrera, Vice President

and Managing Director, Bally Nice; Mike Mitchell, Vice President of Game

Development; Robert Crowder, Vice President of Advanced Product

Development; and Walt Eisele, Vice President of Systems Development.



    "The incredible breadth of talent, experience, and entrepreneurship

that comprises our Office of the CTO will be key in driving Bally's

strategic development and direction moving forward," Luciano said. "This

powerhouse team of company leadership and outside technology veterans will

allow us to drive even more customer-focused innovation."



    "I am honored to join Bally's Office of the CTO and work with such a

distinguished team," Acres said. "I have been working with Bally for

several years now and have seen firsthand its commitment to developing

technology that meets customers need both today and in the future. At

Acres-Fiore, we are looking forward to working more closely with Bally to

bring gaming operators more profitability and players more fun."

    About Bally Technologies, Inc.



    With a history dating back to 1932, Las Vegas-based Bally Technologies

designs, manufactures, operates and distributes advanced gaming devices,

systems and technology solutions worldwide. Bally's product line includes

reel-spinning slot machines, video slots, wide-area progressives, and Class

II, lottery and central determination games and platforms. As the world's

No. 1 gaming systems company, Bally also offers an array of casino

management, slot accounting, bonusing, cashless and table management

solutions. The Company also owns and operates Rainbow Casino in Vicksburg,

Miss. For more information, please contact Laura Olson-Reyes, Director of

Corporate Communications, at 702-584-7742, or visit

http://www.ballytech.com.



    This news release may contain "forward-looking" statements within the

meaning of the Securities Act of 1933, as amended, and is subject to the

safe harbor created thereby. Such information involves important risks and

uncertainties that could significantly affect the results in the future

and, accordingly, such results may differ from those expressed in any

forward- looking statements. Future operating results may be adversely

affected as a result of a number of risks that are detailed from time to

time in the Company's filings with the Securities and Exchange Commission.

The Company undertakes no obligation to update the information in this

press release and represents that the information is only valid as of

today's date.








     Investor Contact:  Robert Caller       Media Contact: Laura Olson-Reyes

     (702) 584-7982                         (702) 584-7742

     [email protected]                  [email protected]