Barona Ranks Highest in J.D. Power and Associates Study of Southern California Casino Customer Satisfaction

    LAKESIDE, Calif., July 15 /EMWNews/ -- In a first-of-its-kind study

by the internationally renowned J.D. Power and Associates, Barona Valley

Ranch Resort & Casino ranked highest in customer satisfaction in the 2008

Southern California Indian Gaming Casino Satisfaction Study (SCIGC).



    "The guest experience is one of the most important aspects of our

success," said Rick Salinas, Barona's General Manager. "We are constantly

working to improve every aspect of a guest's visit here. It's an honor for

our staff to be recognized and validated for their hard work by not only

our guests, but now by such an esteemed organization as J.D. Power and

Associates."



    The J.D. Power and Associates SCIGC Study explores casino players'

entire gaming experience, from arrival at the casino to cashing out their

chips. The inaugural study provides a single measure to assess the levels

of overall player satisfaction among casinos located throughout Southern

California.



    Casinos included in the study have a minimum of 2,000 slot machines.

The study is based on 1,766 responses from gaming players who visited an

Indian casino in Southern California between December 2007 and June 2008.

Barona ranked highest using data from more than 100 questions about guests'

experience with arrival and parking, the facility, beverage service,

gaming, ticket redemption and overall satisfaction. The study was fielded

in May and June 2008.



    J.D. Power and Associates is a global marketing information services

firm operating in key business sectors including market research,

forecasting, performance improvement, training and customer satisfaction.

The firm's quality and satisfaction measurements are based on responses

from millions of consumers annually. For more information visit

http://www.jdpower.com.



    Blending the best of San Diego's most elegant resorts with the gaming

excitement of Las Vegas, Barona Valley Ranch Resort & Casino is San Diego's

leading destination resort featuring 400 luxury guest rooms and suites, an

award-winning casino, nine world-class restaurants, the AmBience Day Spa, a

full-service events center, and the 18-hole championship Barona Creek Golf

Club, rated the 3rd best resort course in California by Golfweek magazine.

For Barona Valley Ranch Resort & Casino reservations and information, visit

http://www.barona.com or call toll free 888-7-BARONA (722-7662).



    CONTACT: Audrey Benedetto/Greg Block Kelly Jacobs Speer






                  (619) 236-8397                  (619) 330-4013

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