Industry-Leading Performance and Robust PhysX Advances Notebook Visual

                                 Computing



    SANTA CLARA, Calif., July 29 /EMWNews/ -- NVIDIA

Corporation has unveiled a new era of notebook PC gaming, featuring

advanced rendering and physics effects that will transform gaming beyond

what consumers know today. Enabling this evolution is a new generation of

notebook PCs equipped with NVIDIA's newest GeForce(R) 9800M and 9700M GPUs

and featuring NVIDIA's PhysX(TM) physics engine. Perhaps the most

significant advancements in PC gaming since DirectX 9, the new GPUs and

PhysX will let notebook gamers enjoy the latest games in all their glory,

experiencing ultra-realistic graphics and physical effects that mimic the

real world, transforming their gaming into a truly cinematic experience.



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    GeForce GPUs, with their superior performance, are the overwhelming

choice of gamers and gaming notebook makers worldwide. The improved

performance and PhysX support of the new GeForce 9800M and 9700M GPUs are

expected to continue this trend, powering the lion's share of the

next-generation gaming notebooks from top names in the PC industry. Toshiba

is the first of many top-tier notebook makers to announce notebooks using

the new GeForce GPUs.



    "Toshiba has been delivering superior visuals for laptops with GeForce

graphics ever since NVIDIA launched its first notebook GPU. This

combination helped to create Toshiba's successful line of powerful gaming

laptops with GeForce and SLI(R) technology," said Yasuhisa Arabiki, Senior

Manager, PC Product Planning Department, Personal Computer & Network

Company, Toshiba Corporation. "Toshiba is continuing its commitment to

deliver a great gaming experience by featuring GeForce 9800M GTX and

GeForce 9700M GTS throughout the Qosmio X300/X305 Series."



    The GeForce 9M Series GPUs, with their parallel processing design, are

ushering in a new generation of ultra-realistic games by being the only

GPUs to support PhysX technology. The world's most pervasive physics

engine, PhysX technology is being used by more than 25,000 developers

worldwide and is already delivering dynamic 3D realism to more than 140

games across multiple platforms. With PhysX technology, developers can

incorporate effects such as rigid body dynamics, collision detection, and

cloth simulation, dramatically changing the way the games are played and

how the on-screen stories unfold, and then accelerating those effects using

the processing power of the GPU.



    "We are using the PhysX API in all of our 3D games including Brothers

in Arms, Aliens: Colonial Marines, and Borderlands," said Corrinne Yu,

Director of Platform Technology at Gearbox Software. "Going forward, it

just makes sense to leverage the GPU parallel architecture for physics.

This enables GPU acceleration for everything from rigid body collision,

vehicle physics, collision with destructible pieces, and numerous

simulation effects. Gamers will be able to experience characters, objects,

and effects that dynamically move and interact in their environments as

they do in real life."



    The advantages of a GeForce 9M Series GPU in your notebook don't stop

with games. Software developers are also harnessing the architectural

advantages of GPUs to speed up complex processing in commonly used,

non-game applications. Tasks that used to take hours, like converting

digital video for a portable video player, can now be performed in minutes.

Other tasks like high- resolution photo editing, where wait times interrupt

the creative flow, can be done in real time on a GPU, like one of the

GeForce 9M Series.



    Five versions of the new GPUs are available. At the ultra-high-end is

the GeForce 9800M GTX, GeForce 9800M GTS, and GeForce 9800 GT. These are

joined by GeForce 9700M GTS and GeForce 9700M GT flavors. These join the

existing GeForce 9600M and 9500M GPUs for mid-range and mainstream

notebooks.






    The new NVIDIA GeForce 9800M and GeForce 9700M GPUs feature:

    -- NVIDIA's PhysX technology for real-time game physics calculations

    -- 112 processing cores for compute-intensive tasks like video conversion

       and transcoding

    -- New lightning-fast graphics engine for unprecedented performance,

       extraordinarily detailed environments, and film-quality game effects

    -- Support for NVIDIA SLI(R) multi-GPU configurations for the best gaming

       experience on a notebook PC

    -- Support for Hybrid SLI technology for longer battery life, cooler

       operation, and lower noise

    -- PureVideo(R) HD video processing features for improved color and

       contrast when playing back video

    -- Full support for the latest Blu-ray advancements, including BD-Live and

       dual-stream video playback

    -- Support for the new MXM(TM) version 3.0 graphics module specification



    The new GeForce 9800M and GeForce 9700M Series GPUs will be available

from over 20 notebook companies worldwide. In addition to Toshiba, other

top-tier makers are expected to announce notebooks featuring the new GPUs

in the coming months. Gaming notebooks have also been announced from

regional PC companies such as Sager, Pioneer Computers Australia, Zepto,

rock, Novatech, XXODD, Chiligreen, Multirama, Plaisio, Ergo, Cioce, Insys,

Infinity, Cybersystem, and Cizmo.



    For more information about the GeForce 9M Series, PhysX technology, and

parallel processing with the GPU, please visit http://www.nvidia.com.

    About NVIDIA



    NVIDIA (Nasdaq: NVDA) is the world leader in visual computing

technologies and the inventor of the GPU, a high-performance processor

which generates breathtaking, interactive graphics on workstations,

personal computers, game consoles, and mobile devices. NVIDIA serves the

entertainment and consumer market with its GeForce products, the

professional design and visualization market with its Quadro(R) products,

and the high-performance computing market with its Tesla(TM) products.

NVIDIA is headquartered in Santa Clara, California, and has offices

throughout Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08

conference will be held August 25-27, 2008 in San Jose, California. For

more information, visit http://www.nvidia.com and http://www.nvision08.com.



    Certain statements in this press release including, but not limited to,

statements as to: the benefits, features, power, performance, capabilities

and availability of the NVIDIA GeForce 9M GPUS, SLI and Hybrid SLI

technologies, and PureVideo; major top-tier notebook makers expected to use

the new NVIDIA GPUs; the new generation of ultra-realistic games; and

availability of notebooks featuring the new NVIDIA GPUs are forward-looking

statements that are subject to risks and uncertainties that could cause

results to be materially different than expectations. Important factors

that could cause actual results to differ materially include: delays in

ramping new products into production; our reliance on third parties to

manufacture, assemble and test our products; design, manufacturing or

software defects; unexpected loss of performance of our products or

technologies when integrated into notebook systems; development of faster

or more efficient GPUs; the impact of technological development and

competition; changes in consumer preferences and demands; as well as other

factors detailed from time to time in the reports NVIDIA files with the

Securities and Exchange Commission including its Form 10-Q for the fiscal

period ended April 27, 2008. Copies of reports filed with the SEC are

posted on our website and are available from NVIDIA without charge. These

forward-looking statements are not guarantees of future performance and

speak only as of the date hereof, and, except as required by law, NVIDIA

disclaims any obligation to update these forward-looking statements to

reflect future events or circumstances.



    (C) 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA

logo, GeForce, PureVideo, PhysX, and SLI are trademarks and/or registered

trademarks of NVIDIA Corporation in the U.S. and other countries. Other

company and product names may be trademarks of the respective companies

with which they are associated. Features, pricing, availability, and

specifications are subject to change without notice.