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With over $9 billion in donations and over 120 million individual donations from the community, GoFundMe is now the largest social fundraising platform in the world. A GoFundMe page can raise funds ranging anywhere from $1500 up to $14.3 million, the top campaign ever being the Official George Floyd Memorial Fund.
The most important information to factor in, however, is how to advertise GoFundMe to people.
There is nothing worse than pouring your heart and soul into a GoFundMe page, thinking everyone will want to donate, then having nothing but tumbleweeds pass you by.
There are many factors to keep in consideration when you launch your GoFundMe page. If done correctly, the difference in attention is relative to an empty ghost town compared to the hustle and bustle of New York City.
So how DO you create a successful GoFundMe page that reaches your desired fundraising goals? There is so much misinformation out there, it’s hard to know where to start.
We receive MANY emails about this question and it is a frequently asked question. frequently. How do you go about promoting your GoFundMe page or other CrowdFunding or Crowdsourcing page and are there any best practices for advertising it to strangers?
That’s a great question! Before we get into a few ways that you increase the views of your GoFundMe campaign, I first want to list out a few facts.
- Sharing your campaign on Facebook increases donations by 350%. (source).
- “Most of your donations will come directly from people who know you or have some kind of personal connection to your campaign” (source).
- “Keep in mind that donors don’t really browse GoFundMe. They’ll visit your campaign when it’s shared through email, Facebook, Twitter, the local media, and any other online community you can share it with.” (source).
- “Almost all GoFundMe campaigns that’ve gone viral and gained media attention were first successful in their local communities” (source)
- “Rarely do we see strangers donating to other strangers on GoFundMe and this only happens when a campaign has already been successful in its own communities.” (source)
- You will only be listed in the GoFundMe search engine once you’ve raised at least $500 in online donations, are FB verified, and have an appropriate photo or video.
If you took the time to read some of the above quotes from the GoFundMe help center, it’s pretty clear that there are no strangers roaming the internet just looking to give money to your campaign. Almost all campaigns that were successful in a viral sense were first successful in their own local community.
Therefore, any advertising or promotion that you target at strangers is likely to fail, particularly if you have not received any donations to your campaign thus far from your social network. Unfortunately, if you are unwilling to post your campaign on Facebook and ask for help from your friends, family, and local community, then personal or charity crowdfunding probably isn’t a good avenue to secure funds.
That being said, there are a few ways to improve the chance of raising money from your local community and snowballing that into media attention or attention from a larger community.
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