Grand Prize-Winning Duo Will Win a New Wardrobe and Trip to New York

City for a Photo Shoot

SAN DIEGO–(EMWNews)–Brickfish™, the leader in social media

advertising, has teamed up with Family Circle magazine and eBay,

the world’s largest online marketplace, to

launch the “Family Circle-eBay

Mother-Daughter Wardrobe Challenge.” Launching

in the September 2008 issue of Family Circle to the magazine’s

21 million monthly readers, the contest asks mother-daughter teams to

submit blogs or videos online at www.Brickfish.com/familycircle

with descriptions about how they share clothing and the obstacles

sharing a wardrobe presents. The grand prize-winning team, chosen by

eBay Style Director Constance White and Family Circle editors,

will receive $3,000 ($1,500 for mother, $1,500 for daughter) in a PayPal

account to purchase a new shareable wardrobe on eBay. The winners will

also receive a trip to New York City, where they’ll

get professional hair and makeup styling in preparation for a photo

shoot to appear in an upcoming issue of Family Circle. See www.Brickfish.com/familycircle

for complete rules.

“At Family Circle, we recognize that

the bond between a mother and a daughter is unlike any other

relationship, and we wanted to create a fun campaign celebrating that

unique closeness,” said Linda Moran Evans,

beauty and fashion director at Family Circle. “We

expect to see both humorous and endearing entries conveying the

experience of sharing wardrobes. Whether it’s

one or two favorite pieces or an entire closet that the two of you swap,

we want to hear about it.”

In addition to the grand prize winner, eBay and Family Circle

will also give away prizes for most viral and highest scoring entries.

The most viral winners, chosen from the top 100 entries that were shared

the most times across the Internet, will receive $1,000 ($500 for

mother, $500 for daughter) in a PayPal account to buy fashionable new

wardrobes on eBay. Additionally, one of the top 100 highest scoring

entries, based on user feedback, will also win $1,000 ($500 for mother,

$500 for daughter) in a PayPal account.

“Mothers and daughters have always known that

borrowing each other’s clothes is a great way

to expand their wardrobes,” said Constance

White, eBay Style Director. “I’m

looking forward to using my expertise to provide solutions to the grand

prize-winning team and help them choose a new shareable wardrobe from

the huge selection of clothing, shoes and accessory items available on

eBay.”

Brands and agencies use the Brickfish platform to launch online

advertising and marketing campaigns targeted at the social networking

audience. The campaigns are designed to spark the creation of

brand-focused User-Generated Content (UGC) such as blogs, images, video

and audio. Brickfish’s content sharing tools enable anyone to view and

review submissions, vote on their favorites, and share them with friends

and peers using email, Instant Message and postings on social networking

sites. This powerful viral marketing vehicle generates extensive brand

awareness and online and offline calls-to-action from lead generation to

sales.

“We’re honored

that two great brands will engage our audience with a campaign

celebrating the special nature of the mother-daughter relationship.

Women everywhere will get the chance to share their memorable

experiences with thousands of others across hundreds of social networks,”

said Brickfish CEO Brian Dunn. “We are

confident the fun and inspiring entries in this campaign will generate

increased awareness for both eBay and Family Circle as premier

destinations for today’s woman.”

The “Family Circle-eBay

Mother-Daughter Wardrobe Challenge” ends

September 19.

For more information about Brickfish, visit www.Brickfish.com.

About Family Circle

Published 15 times a year by Meredith Corporation, with a circulation of

3.8 million and 21 million readers, Family Circle is one of the

most widely read monthly magazines in the world. Family Circle

provides smart relevant advice, sensible solutions, and inspiration in a

voice that encourages and celebrates success in its pages and online at www.familycircle.com.

Family Circle has always been committed to women’s

issues and in 1973 became the first women’s

magazine to fully underwrite a professional women’s

sporting event, the Family Circle Cup, an annual women’s

tennis tournament held in April in Charleston, S.C., at Family Circle

Magazine Stadium.

About Brickfish

Brickfish™ is a social media advertising

platform that taps into the power of consumer driven marketing on the

Internet. Our patent-pending technologies provide brands and agencies

with a single source solution to leverage the power of social media

sites and user generated content for truly effective online marketing

efforts that drive awareness, analytics and action. Clients use the

Brickfish platform to launch online advertising and marketing campaigns

that spark the creation of brand-focused UGC, such as blogs, images,

video and audio. This content is virally shared from consumer to

consumer via hundreds of social media sites, blogs, email, IM and more.

Campaign participants generate meaningful brand dialogue by creating,

reviewing, sharing, voting upon, and watching brand-relevant content.

These interactions are tracked with our Viral Map™

technology, which then provides detailed analytics on campaign reach,

performance and demographics. This viral, consumer driven marketing

approach results in relevant and authentic brand interactions and has

proven to be 5 to 10 times more effective than existing online

advertising methods such as display ads and search marketing. Scores of

brands have hosted successful campaigns on the Brickfish platform,

including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy,

Aussie, and more.

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