Capital Insight Partners: New Media, Sluggish Economy Call for New Strategies in Communication
CHICAGO, IL–(EMWNews – August 4, 2008) – Companies need to update their media strategies
to communicate with investors, analysts, and followers through new media
channels as well as the traditional press or risk allowing others to define
The key audience companies care about most still get information from
venerable names such as the Wall Street Journal, but more than a decade
after its rise the Internet still is a place where ill-informed and even
malicious sources can have a big voice.
If you are in a niche industry that doesn’t get a lot of coverage, imagine
the damage that can be done by one self-styled investment expert who either
doesn’t understand your market, or simply thinks a contrarian view is his
ticket to notoriety.
“Information, like power, abhors a vacuum,” said Anthony Burke Boylan,
media relations manager of Capital Insight Partners. “When you aren’t
telling your story loudly, clearly and to anyone who will listen, someone
else will be.”
This is especially true of micro- and small-cap companies, and particularly
in a troubled economy. No matter how clearly you state the health of your
balance sheet and the prospects of your business, a gloom-and-doom “expert”
always will attract an audience.
This is not always true online where there is no vetting and little if any
accountability of new media journalists and their sources.
Companies need a media-savvy consultant — someone with day-in, day-out
experience in the rapidly changing communications landscape; someone to
help them communicate consistently to their investors, analysts and
followers, through every channel possible. Not only will it allow you to
tell your story the right way, it will blunt the impact of any ignorant or
For more information on “new strategies in communication,” please view
Capital Insight’s recently published white paper located at the below link:
Capital Insight Partners (www.cap-insight.com), an investor relations,
financial communications and capital markets advisor, aids companies in
today’s landscape where outreach across a broad spectrum of channels has
become more important than ever.
By serving the full spectrum of investor relations and corporate financing
requirements for micro and small-cap corporations, Capital Insight Partners
helps build a growing, diversified shareholder base, resulting in contented
early-stage investors and improving its odds to obtain additional financing
should the need arise.
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