According to July comScore Media Metrix, Significant Organic Audience Growth Achieved after Successful Implementation of Cross Promotion Efforts NEW YORK, Aug. 13 /EMWNews/ -- CBS Interactive today announced dramatic increases in traffic across its leading brands, according to comScore Media Metrix (July 2008, U.S. Data). The increases reflect organic audience growth and successful cross promotion efforts both online and on air (TV and Radio) that have taken hold in the first month of integration between CBS Interactive and CNET Networks. Several sites within CBS Interactive recorded all-time highs in what is historically a slow month for growth online. Select findings of the comScore data include: -- CNET.com posted a 22% increase in unique visitors over July 2007, pointing to early success of its beta release, which launched in June and officially launches later this month, as well as the success of early integration programs such as CNET and CBS coverage of the iPhone. -- BNET.com posted a 19% increase in unique visitors over last month, underscoring the success of the recent BNET Industries launch in April, and its overall position as the go-to resource for business managers and one of the most-visited business sites. -- CBSSports.com, which is gearing up for Fantasy Football -- pro AND college -- in the coming weeks, continues to dominate in "loyalty metrics," leading all major sports sites over the past three months in average minutes per visitor, average pages per visitor and average visits per visitor. For the months of May, June and July of 2008, visitors to CBSSports.com averaged a combined hour and eight minutes on the site, over ten minutes more than any competitor. For the past three months users also averaged 8.3 visits to CBSSports.com per month, with the closest competitor averaging 6.3 visits per month. -- CBS.com had a 32% increase in unique users over the previous month, the largest among broadcast network TV websites. CBS.com also had the most engaged audience among the broadcast network TV sites, with users spending 20 minutes viewing 21 pages - demonstrating early success for the "CBS HD Gallery," which launched in mid-July. -- GameSpot posted a 21% year over year increase in unique visitors driven by the success of its E3 convention coverage, which drew record traffic and activity including over 100 million pages viewed and 5 million videos streamed(1). -- Last.fm posted a 20% increase in unique visitors from last month and a 36% increase in user-engagement since last month's launch of its redesigned user-interface, its highest-ever traffic. Last.fm also saw a dramatic 208% year-over-year increase in total minutes and a 62% increase in unique visitors, as well as 115% increase in page views. -- TV.com, which will debut a new look in time for the fall television season, saw a 10% increase in unique monthly users over last month. -- CHOW's unique monthly users increased 24% month over month and 256% over the previous year, as more food fans turned to the site for fun, practical advice on cooking and food. "Not only are we seeing record highs for several properties but to see them during seasonally slow months attests to the benefit of combination across these great categories. It also serves to prove the value of on-air call outs and brand building support via purposeful cross promotion from CBS Television and CBS Radio," said Quincy Smith, CEO, CBS Interactive. "With more cross promotion programs and events on the way, upcoming site updates for many of our leading brands, and a world class team that knows how to take advantage of the opportunities this combination affords, we're looking forward to the Fall and Winter." "There is no better proof of successful integration than the growth of our brands, and these numbers clearly show that we continue to produce the best online content across technology, news, sports, entertainment and business," said Neil Ashe, President, CBS Interactive. "In just the first month, we have executed significant cross promotion programs that span everything from editorial appearances to best practices in search engine optimization, and it's clear that these programs are making an impact on audience growth and brand recognition."
About CBS Interactive CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm, span popular categories like entertainment, sports, news, technology and business. With more than 150 million(2) people visiting its properties each month, CBS Interactive is a global Top 10 Web property. (1) CBS Interactive Internal Data (2) comScore Unduplicated Audience Report
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