Cedric’s Luxe Collection Makes Possible Stylish Yet Affordable Fur Accessories on ShopNBC

Retired Retail Couple Makes Unique, Affordable and Stylish Fur Accessories More Accessible for Today’s Active Woman Through the Power of Home Shopping; Cedric’s Luxe Collection to Launch Fall 2008 Season on Shopping Network

MINNEAPOLIS, MN–(EMWNews – August 6, 2008) – After a year of retirement, Norma Jean and

Cedric Kirchner’s passion for fashion was reinvigorated when they realized

there was a void in the marketplace for stylish yet affordable fur

accessories. The Kirchners, through the power of home shopping on ShopNBC, are now

making it more accessible for today’s active woman to enhance and update

her wardrobe with these fun, little luxuries.

Cedric’s Luxe Collection is designed by Norma Jean Kirchner, who has 40

years of success in the luxury fur business. Cedric’s Luxe Collection

features unique textures, colors and styling for today’s active woman, and

are must-have additions to fall and winter wardrobes. Their affordability

makes it possible for women to have today’s look and own a variety of fur

accessories to fit a range of occasions — from day-to-day wear around town

to an elegant evening at the symphony.

Cedric’s Luxe Collection is scheduled to launch its 2008 fall fashion

season on ShopNBC and ShopNBC.com:

Friday, August 15 at noon and 10 pm, Saturday, August 16 at 7 am and 2 pm,

and Sunday, August 17 at 10 am. All times CDT.

The trend towards fashionable, affordable fur accessories for active women

— including jackets, wraps, collars and scarves — is driven by Norma Jean

and her husband Cedric, also a successful 40-year veteran in the luxury fur

business. The Kirchners eliminated most of the costs associated with

design, manufacturing, wholesale and retail. These savings are passed on to

the ShopNBC customers.

Today, Cedric’s Luxe Collection of fur

accessories has become one of the most popular names in furs in

America. The collection includes a wide range of unique styles, classic

looks, and contemporary flair. For several years, Cedric’s has been

showcasing its luxury line of furs on ShopNBC, a direct-to-consumer,

multi-media shopping destination for little luxuries and fashion

must-haves.

“These are not your grandmother’s mink coats,” says Norma Jean, who

contends the fur industry has failed to evolve. Additionally, Norma Jean

thought the industry lacked focus and didn’t appear to align with the

emerging trends that meet the needs of today’s active woman.

“Our fur accessories are designed to be lightweight, fluid and move easily,

unlike traditional fur coats that are typically full-pelted and heavy. Our

designs incorporate modern cuts, unique colorations and often knit together

different types of furs, such as Rex Rabbit, mink, fox and raccoon, along

with cashmere, Kalgan lamb and other materials to create interesting

textures. The result: exquisite garments that have attitude, are fun to

wear and make you feel good.”

“We’re in the business of making people feel better about themselves by

knowing they look good and can afford one of life’s luxuries,” said Cedric.

“In return, we receive little love messages that, in essence, say, ‘Please

keep these fashions coming.’ We listen closely to what our customers say.

Through their words and actions, our customers continuously help us

interpret their lifestyle needs.”

For more information Cedric’s Luxe Collection of fur

accessories, please visit ShopNBC.com:

keyword “cedrics” or “cedrics furs.”

About Cedric’s

Cedric’s is a full-line furrier, specializing in designs, alterations,

storage and cleaning of fine furs. Cedric’s Luxe Collection of fur

accessories features unique textures, colors and styling for today’s

active woman, and are must-have additions to fall and winter wardrobes.

Cedric’s Luxe Collection is available exclusively on ShopNBC.

About ShopNBC

ShopNBC is a direct-to-consumer, multi-media shopping destination for

little luxuries and fashion must-haves across jewelry, watches, apparel &

accessories, and beauty categories. Top name brands and unique labels

include Cedric’s Luxe Collection, Invicta and Renato watches, Isomers skin

care, and Pamela McCoy fashions. The home shopping network reaches 70

million households in the United States via cable affiliates and satellite:

DISH Network channel 228 and DIRECTV channel 316. Programming is also

available live and on-demand at ShopNBC.TV.

Online shopping is available at ShopNBC.com,

which is recognized as a top e-commerce site.

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