BEIJING, July 29 /Xinhua-EMWNews/ -- A few days ago, the 2008

China's stairs & cupboard export trade fair was held in Guangda Convention

and Exhibition Center in Shanghai. Nearly 100 enterprises participated in

the show, actively seeking for domestic and export opportunities.



    



    China has a very different kitchen culture from Europe and the United

States, where kitchen has already gone beyond cooking areas, into parlor,

leisure and relaxation areas. Watching TV, surfing the internet, chatting

with friends are very normal life screens. As a result, the kitchen becomes

more and more relaxed and information-based. China's kitchens are becoming

opener too, with the whole cupboard (

http://www.tootoo.com/buy-whole_cupboard/) playing an increasingly key

role.



    Shanghai is a fashion front of modern life, where many "returnees" and

those seeking for European and American way of life give way to Shanghai's

flourishing cabinet industry. Whether the internationally renowned European

brands Kit Man, the top three domestic brands Haier, Oupai and Opel, or the

local brands Yaoxing and Ya Dier have their own arena. However, there are

still many issues to be addressed, in the less than 20 years of China's

cabinet industry ( http://www.tootoo.com/w-Furniture_Furnishings/ )

development.



    According to Tootoo.com network data, in nearly two years, many

household categories like furniture, sanitary ceramics, paintings are

shifting to domestic sales from exporting, because of the lower export tax

rebates, increased foreign trade barriers, rising raw materials and human

resource cost. On the contrary, cupboard plants still hold high export,

with vast majority of which taking the high-end "brand" roads. In addition,

few Chinese original cabinets ( http://news.tootoo.com/Building_Materials/

) are maintaining both domestic sales and exports, one of whom is Haier.



    "China's Cabinet industry has developed for about for 15 years. At

present, Europe and the United States have a popularity rate for 62%, Japan

57%, China only 2.68% compared. The industry is a promising industry, both

in terms of time and market space. The confidence of people's consumption

are more or less affected by the continued downturn the stock market in the

past few months, and the successive months of natural and manmade

disasters, such as the snowstorm in February, Tibet's protest in March,

hand-foot-mouth disease in April, and the earthquake in May. Enterprises

have chosen to export the same, from the perspective of promoting profit or

brand image. The difference being that we are ODM (Original Design

Manufacturer), they are OEM (Original Equipment Manufacturer)

comparatively. As for the appreciation of the RMB, as well as the rising

costs and other issues, that's the problems the whole industry has

encountered," analysed Ma Hua-qing, marketing Minister of Haier Kitchen

Facilities Co., Ltd. (

http://www.tootoo.com/d-c6433992-Haier_Kitchen_Facilities_Co_Ltd_/ ), in an

interview by reporter from tootoo.com.






    For more information, please contact:



     TooToo.com

     Tel:   +86-10-9510-5561

     Fax:   +86-10-6584-9900

     Email: [email protected]

     Address:   19th Floor, Block One, Majestic Towers,

                Gongti Dong Road, Beijing, 100020 China

     Post Code: 100020