Def Leppard Launches “ROCKZIMITY MARKETING” on August 23rd at Joe Louis Arena in Detroit — “Win A Trip To The Sparkle Lounge”

ACE Marketing & Promotions Inc. Power “ROCKZIMITY MARKETING” Bluetooth & Wi-Fi Content Delivery System — Free Content to All Fans Attending the Show

NEW YORK, NY–(EMWNews – August 18, 2008) – Def Leppard proves once again they are

pioneers not only in music, but now, as leaders in the digital age, through

a strategic partnership with Mobile Marketing Firm Ace Marketing &

Promotions Inc. On August 23rd at the group’s concert in Detroit, MI at the

Joe Louis Arena, Def Leppard will introduce their “ROCKZIMITY MARKETING,” a

Bluetooth & Wi-Fi proprietary marketing technology, only from ACE Marketing

& Promotions Inc. (OTCBB: AMKT). Ace Marketing will power the delivery of

exclusive content direct to the fans of Def Leppard, via Bluetooth and

Wi-Fi enabled “Hot Spots” at the show.

For the first time ever in an arena environment Def Leppard fans will be

“Welcomed to the Sparkle Lounge” upon walking through the main entrance of

Joe Louis Arena. They also can get a message that enables them to “Win A

Trip To The Sparkle Lounge” after the show. Fans will also receive select

discounts on merchandise adding a third layer of value for the Def Leppard

fan.

Def Leppard lead singer, Joe Elliott, said of the program, “You have to

differentiate your music in today’s industry and how you introduce things

to your audience. This is the direction for the future of the way fans

connect with artists, it also adds another dimension to our live

performance by getting the fans involved from the moment they walk though

the door — literally.”

Matt Gaines, Sr. Vice President of Marketing for Ace Marketing &

Promotions, stated, “We are proud to partner with Def Leppard on this

ground breaking initiative. We love firsts, this is a first for Rock music

and a first for the fans of Def Leppard. It doesn’t get any better than

this. So come to the show with your Bluetooth visibility enabled, and

experience ‘ROCKZIMITY,’ you could win a trip after the show to meet Def

Leppard in ‘The Sparkle Lounge.'”

Def Leppard’s “ROCKZIMITY MARKETING,” will be activated at key HOT SPOT

locations in and around Joe Louis Arena. Upon arrival at the venue, signs

will direct fans to enable their Bluetooth or Wi-Fi signal on their mobile

device. Once fans are visible to the zone, they then will receive a message

from the band. Upon accepting the message, fans will instantly begin

receiving exclusive content from Def Leppard. There will be no cost to a

fan, data charges or minutes of service incurred for content.

About Ace Marketing & Ace Marketing & Promotions Inc.

Ace Marketing & Promotions Inc., based in New York, is a full-service

promotional marketing company offering a wide array of business solutions.

Ace Marketing is a global leader in proximity marketing with proprietary

Bluetooth and Wi-Fi integrated technology that establishes the benchmark

for how multimedia messages are being delivered. Established in 1998, the

Company has built a successful, scalable business platform capable of

consolidating a portion of the promotional products industry.

Def Leppard

With more than 65 million albums sold worldwide and two prestigious Diamond

Awards to their credit, Def Leppard — Joe Elliott (vocals), Vivian

Campbell (guitar), Phil Collen (guitar), Rick “Sav” Savage (bass) and Rick

Allen (drums) — continues to be one of the most important forces in rock

music. Over the course of their career, the band has produced a series of

classic groundbreaking albums that set the sound for generations of music

fans and artists. The group’s spectacular live shows, filled with powerful

melodic rock anthems, have become synonymous with their name and they are

an institution in the touring industry as they continue to sell out arenas

worldwide. The band’s latest album, “Songs From The Sparkle Lounge”

(Bludgeon Riffola/Island/UMe), debuted at #5 on the Billboard Top 200,

earning Def Leppard their highest-charting debut since 1992. “Songs From

The Sparkle Lounge” contains 11 new songs including the hit single “Nine

Lives,” featuring a groundbreaking collaboration with country music

superstar Tim McGraw.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of

1995.

Certain statements in this press release constitute “forward-looking

statements” within the meaning of the Private Securities Litigation Reform

Act of 1995. Such forward-looking statements involve known and unknown

risks, uncertainties and other factors which may cause the actual results,

performance or achievements of the company to be materially different from

any future results, performances or achievements express or implied by such

forward-looking statements. The forward-looking statements are subject to

risks and uncertainties including, without limitation, changes in levels of

competition, possible loss of customers, and the company’s ability to

attract and retain key personnel.