Click Tactics and Intrasight Become ClickSquared New Solutions Poised to Take Interactive Relationship Marketing to the “Next Power”
2008-04-01 06:19:00
Click Tactics and Intrasight Become ClickSquared
New Solutions Poised to Take Interactive Relationship Marketing to the “Next Power”
WALTHAM, MA–( EMWNews – April 1, 2008) – On the heels of their merger last September,
Click Tactics, Inc. and Intrasight, two leading relationship marketing
services firms, today introduced their new combined brand name,
ClickSquared (www.clicksquared.com). The name change is designed to better
reflect the company’s capabilities and mission to take interactive
relationship marketing to the next power. Their merger provided the
foundation for expanding services and creating best-in-class industry
specific marketing solutions that help engage, motivate and retain
customers across multiple channels as never before.
“Every step we’ve taken in building our business has been focused on the
concept of helping clients ‘click’ with their customers by communicating in
more timely, relevant and dynamic ways,” said Andrew Frawley, chief
executive officer of ClickSquared. “Since our merger with Intrasight, we’ve
strengthened our technology platform and deepened our vertical industry
expertise, putting all of the pieces in place to deliver on that goal in a
way no other marketing services firm can. In the year ahead, we will be
introducing innovations in the areas of analytics and mobile marketing —
all geared toward helping clients increase their customer equity.”
As the only relationship marketing services firm offering proven
industry-specific solutions powered by an on demand single, multi-channel
database platform, ClickSquared provides marketers with the speed,
flexibility and efficiency to create up-to-the-minute, accurate and
relevant customer communications. Its solutions are fully scalable and
customizable, designed to support marketing programs ranging from real time
single customer messages to small-batch nightly communications to millions
of individually personalized messages distributed on a daily/weekly/monthly
basis. The ClickSquared solution allows marketers the flexibility to
develop and manage their marketing initiatives in-house or to leverage the
assistance of their ClickSquared industry solutions expert.
Jeff Walters, chief marketing officer of ClickSquared, commented,
“ClickSquared provides marketers with the ability to rapidly deploy
targeted multi-channel marketing communications that deliver significant
ROI, based on analytics that are conducted upfront. Our solutions provide
unmatched personalization and offer cost efficiency through our
single-source, closed-loop technology platform.”
ClickSquared offers exceptional relationship marketing expertise in the
following markets: Banking & Financial Services, Cable &
Telecommunications, Consumer Packaged Goods, Retail and Travel &
Hospitality.
About ClickSquared, Inc.
ClickSquared is the premier real time relationship marketing services
provider of intelligent, multi-channel marketing solutions creating
perfectly timed, personalized interactions across all online and off-line
direct channels. Leveraging a team of marketing and technology experts and
an on-demand marketing platform, ClickSquared develops and executes
accountable acquisition, growth and loyalty programs to help build some of
the world’s best known brands including ARAMARK, Boston Celtics, Cable One,
Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas,
Greyhound, Hawaii Visitors Bureau, HomeAway.com, Hyatt, Montage Resorts,
Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank, Thornburg
Mortgage, Tuesday Morning and US Bank. For more information on ClickSquared
visit the company’s web site at www.clicksquared.com.
CONTACT: Erin Keefe Tier One Partners 617-512-9498 [email protected] |
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