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Click Tactics and Intrasight Become ClickSquared New Solutions Poised to Take Interactive Relationship Marketing to the “Next Power”



2008-04-01 06:19:00

Click Tactics and Intrasight Become ClickSquared

New Solutions Poised to Take Interactive Relationship Marketing to the “Next Power”

WALTHAM, MA–( EMWNews – April 1, 2008) – On the heels of their merger last September,

Click Tactics, Inc. and Intrasight, two leading relationship marketing

services firms, today introduced their new combined brand name,

ClickSquared ( The name change is designed to better

reflect the company’s capabilities and mission to take interactive

relationship marketing to the next power. Their merger provided the

foundation for expanding services and creating best-in-class industry

specific marketing solutions that help engage, motivate and retain

customers across multiple channels as never before.

“Every step we’ve taken in building our business has been focused on the

concept of helping clients ‘click’ with their customers by communicating in

more timely, relevant and dynamic ways,” said Andrew Frawley, chief

executive officer of ClickSquared. “Since our merger with Intrasight, we’ve

strengthened our technology platform and deepened our vertical industry

expertise, putting all of the pieces in place to deliver on that goal in a

way no other marketing services firm can. In the year ahead, we will be

introducing innovations in the areas of analytics and mobile marketing —

all geared toward helping clients increase their customer equity.”

As the only relationship marketing services firm offering proven

industry-specific solutions powered by an on demand single, multi-channel

database platform, ClickSquared provides marketers with the speed,

flexibility and efficiency to create up-to-the-minute, accurate and

relevant customer communications. Its solutions are fully scalable and

customizable, designed to support marketing programs ranging from real time

single customer messages to small-batch nightly communications to millions

of individually personalized messages distributed on a daily/weekly/monthly

basis. The ClickSquared solution allows marketers the flexibility to

develop and manage their marketing initiatives in-house or to leverage the

assistance of their ClickSquared industry solutions expert.

Jeff Walters, chief marketing officer of ClickSquared, commented,

“ClickSquared provides marketers with the ability to rapidly deploy

targeted multi-channel marketing communications that deliver significant

ROI, based on analytics that are conducted upfront. Our solutions provide

unmatched personalization and offer cost efficiency through our

single-source, closed-loop technology platform.”

ClickSquared offers exceptional relationship marketing expertise in the

following markets: Banking & Financial Services, Cable &

Telecommunications, Consumer Packaged Goods, Retail and Travel &


About ClickSquared, Inc.

ClickSquared is the premier real time relationship marketing services

provider of intelligent, multi-channel marketing solutions creating

perfectly timed, personalized interactions across all online and off-line

direct channels. Leveraging a team of marketing and technology experts and

an on-demand marketing platform, ClickSquared develops and executes

accountable acquisition, growth and loyalty programs to help build some of

the world’s best known brands including ARAMARK, Boston Celtics, Cable One,

Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas,

Greyhound, Hawaii Visitors Bureau,, Hyatt, Montage Resorts,

Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank, Thornburg

Mortgage, Tuesday Morning and US Bank. For more information on ClickSquared

visit the company’s web site at

Erin Keefe
Tier One Partners
[email protected]

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