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Creating a Successful GoFundMe: A Step-by-Step Guide

GoFundMe is a powerful tool for individuals, organizations, and communities looking to raise funds for a specific cause. Whether it’s for personal expenses, charitable initiatives, or a community project, GoFundMe has helped millions of people achieve their fundraising goals. With its user-friendly interface and wide reach, it’s never been easier to start a campaign and reach potential donors from all over the world. This guide will provide you with the essential steps to create a successful GoFundMe campaign page, from setting up your account to reaching your fundraising goal.

Step 1: Create a GoFundMe Account and Campaign Page

Creating a GoFundMe account and campaign page is easy and straightforward. Start by visiting the GoFundMe website and clicking on the “Start a Campaign” button.

How to Sign up for a FREE GoFundMe Account Step by Step Guide and Tutorial
How to Sign up for a FREE GoFundMe Account Step by Step Guide and Tutorial

Next, you’ll need to create an account by entering your email address and creating a password. Once your account is created, you can start building your campaign page by adding information about your cause, setting a goal, and uploading photos and videos to help tell your story.

How to make the Best GoFundMe Guide and Tutorial
How to make the Best GoFundMe Guide and Tutorial
Easy How to make the Best GoFundMe Guide and Tutorial
Easy How to make the Best GoFundMe Guide and Tutorial

Be sure to also share your campaign with friends and family on social media to help spread the word and reach your fundraising goal.

To start creating a GoFundMe campaign, simply click on the “Sign Up Free” or “Sign Up” button in the upper right corner of the GoFundMe homepage. You can sign up using either your email address or by logging in with Facebook. The latter option is recommended as it gives you access to your Facebook photos later on in the process.

Before entering any information, select the type of campaign you’d like to create. GoFundMe allows you to create personal fundraising pages, nonprofit pages, and all-or-nothing crowdfunding campaigns. If you opt for the all-or-nothing type, specify a fundraising duration and include reward tiers. If you choose to raise funds for a nonprofit or charity, select the organization from GoFundMe’s verified list or enter its US Tax ID.

How to add a reward to my GoFundMe Campaign Guide Free Help
How to add a reward to my GoFundMe Campaign Guide Free Help
How to add a Wish List Item to my GoFundMe Campaign Guide Free Help
How to add a Wish List Item to my GoFundMe Campaign Guide Free Help

Don’t forget to add rewards and perks to your campaign. These are great ways to involve your supporters and make your campaign more enticing. Research other successful GoFundMe campaigns or check out tips on Kickstarter and Indiegogo rewards for ideas.

Step 2: Promote your GoFundMe campaign page

Local Network

GoFundMe gives you a few different tools to promote your fundraising page to your local network. You can post the campaign on your Facebook. This screenshot shows that I have 610 friends on Facebook.

How to Post Your GoFundMe Campaign to Facebook Guide Free Help
How to Post Your GoFundMe Campaign to Facebook Guide Free Help

You could also post your page on Twitter, as shown in the screenshot below.

How to Post Your GoFundMe Campaign to Twitter Guide Free Help
How to Post Your GoFundMe Campaign to Twitter Guide Free Help

Finally, you can invite email contacts to support your recent fundraising effort. It is highly recommended to take advantage of all these three promotion tools.

How to email Your GoFundMe Campaign to Your Contact List Guide Free Help

Outreach and Marketing

GoFundMe also gives you tools to help with outreach beyond your local network. It is recommended to create a customized share link that is easy to remember so that you don’t need to keep going back to your page to reference your campaign’s URL.

Here is a snapshot of how to do that in the second image below.

How to copy paste and share Your GoFundMe Campaign Free Help
How to copy-paste and share Your GoFundMe Campaign Free Help
How to Set a Custom Link to Your GoFundMe Campaign Free Help

You can also print your campaign as a sign, which includes a QR code and the link to your campaign. It’s important that you make your title and image appealing so that people can get a quick understanding of what you are raising money for from the sign.

How to print a sign to share Your GoFundMe Campaign Free Help
How to print a sign to share Your GoFundMe Campaign Free Help

The GoFundMe app is another tool that you can use to promote and manage your campaign. With the app, you can easily post photos, send thank-you notes, make changes to your page, and access customer support from your phone.

Get the GoFundMe APP FREE and get Donations Fast Free Help Crowd Funding Exposure
Get the GoFundMe APP FREE and get Donations Fast Free Help Crowd Funding Exposure

Step 3: Fine Tune Your Fundraising Page

You can always make edits and changes to your campaign via the “edit” tab. I’ve included a snapshot below of what the dashboard looks like. From the dashboard, you can track your progress and also post campaign updates.

How to edit my GoFundMe Page and get Donations Fast Free Help Crowd Funding Exposure
How to edit my GoFundMe Page and get Donations Fast Free Help Crowd Funding Exposure

There are also a lot of options under the “more” tab that let you download badges for your campaign. Below, you can see some of the widgets you can download to include on your website or in your newsletter.

How to add Widgets to my GoFundMe Page and Customize my Page to get Donations Fast Free Help Crowd Funding Exposure 1
How to add Widgets to my GoFundMe Page and Customize my Page to get Donations Fast Free Help Crowd Funding Exposure 1
How to add Widgets to my GoFundMe Page and Customize my Page to get Donations Fast Free Help Crowd Funding Exposure

Finally, I think it’s important to note that you can allow GoFundMe to post to your Facebook daily under settings.

How to auto post to Facebook Press Release GoFundMe Page get Donations Fox News CNN Crowd Funding Exposure
How to auto post to Facebook Press Release GoFundMe Page get Donations Fox News CNN Crowd Funding Exposure

Frequently Asked Questions

Why am I not getting donations on GoFundMe?

If you’re not getting donations on GoFundMe, there could be several reasons. Your campaign may not be reaching a large enough audience, or your story may not be resonating with people. It could also be because your campaign page is not well-designed or doesn’t have a clear call-to-action. Consider reaching out to friends and family for support, promoting your campaign on social media, and seeking help from a marketing professional.

How much does the average GoFundMe make?

The average GoFundMe campaign raises about $2,500, but it is important to remember that each campaign is unique and there is no set average. Some campaigns raise a few hundred dollars, while others raise tens of thousands of dollars.

What kind of GoFundMe makes the most money?

The most successful GoFundMe campaigns tend to be those that have a personal connection to the cause, with a clear and emotional story that resonates with people. Campaigns for medical expenses and educational costs are also known to perform well on the platform.

What makes a successful GoFundMe?

A successful GoFundMe has a clear, compelling story, a well-defined goal, and a strong network of supporters. It is also important to have a well-designed campaign page, with engaging visuals and a clear call-to-action. Additionally, promoting your campaign through social media, a Professional Press Release writing and distribution, and influencer outreach can help reach a wider audience and increase your chances of success.

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Jerry Cruz

Tops SEO Expert, Social Media Influencer and Editor. Having published and edited more than 4700+ Articles in the last 6 years definately a PRO!

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