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‘Dark’ Friday Looms, as ‘Batman’ Sells Out Hundreds of Thursday Midnight (and Beyond) Showtimes on Fandango.com

2008-07-16 02:06:00

  'The Dark Knight' Drives 90% of All Ticket Sales on The Nation's Leading

                           Moviegoer Destination



    LOS ANGELES, July 16 /EMWNews/ -- Tomorrow night film fans will

flock to movie theaters to welcome the arrival of "The Dark Knight",

debuting with nearly 2,500 Thursday midnight performances nationwide,

reports Fandango, the nation's leading moviegoer destination.



    



    Across the country, hundreds of showtimes are sold out through the

weekend, from Washington, D.C. to Puyallup, Washington, at

http://www.fandango.com/thedarkknight.



    The new "Batman" movie, which currently represents more than 90% of all

weekly ticket sales on Fandango, may end up creating a "'Dark' Friday"

effect at some offices around the country. In a recent poll on Fandango,

38% of "Knight" fans said they intend to take off a few hours or the entire

day on Friday, July 18, in order to catch the movie.



    "At this point in the film's sales cycle, 'The Dark Knight' is

outselling all major releases since 2005's 'Star Wars: Episode III -

Revenge of the Sith'," notes Rick Butler, chief operating officer of

Fandango, "and it's benefiting from the highest fan anticipation of any

movie this year. The late Heath Ledger's portrayal of The Joker marks one

of those rare occurrences where an actor's Oscar-worthy performance

coincides with certain box office success."



    "The Dark Knight" is contributing greatly to increased traffic and

ticketing on the Web. With nearly 7 million monthly unique visitors,

Fandango is seeing an 18% increase in year-over-year traffic to its site,

according to Nielsen//NetRatings for June 2008.



    About Fandango



    One of the Web's top movie and entertainment destinations, Fandango

sells tickets to more than 15,000 screens. Fandango entertains and informs

consumers with reviews, commentary and trailers, and offers the ability to

quickly select a film, plan where and when to see it, and conveniently buy

tickets in advance. Fandango is available at http://www.fandango.com,

1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.

Fandango is a unit of Comcast Interactive Media.





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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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